Your Website’s on Fire (and Not in a Good Way): 10 Easy Fixes for Big ROI

We’ve all been there—you inherit an outdated, clunky website that’s about as effective as a fax machine in 2025. But before you light a match and start over, know this: you don’t need a massive budget to turn things around.

Join Katie Desmond and Adam Wiggin for ten practical, low-cost fixes that can transform your website from a smoldering wreck into a lead-generating powerhouse. From adding high-impact modules to leveraging AI-driven personalization and CRO strategies, they’ll share anonymized, real-world examples of small tweaks that can drive big results.

In this session, you’ll learn:

• 10 simple, budget-friendly upgrades that improve conversions, engagement, and user experience
• How to use personalization and modular design to create a smarter, high-performing website
• Industry metrics and anonymized, real-world examples that prove incremental improvements can deliver serious ROI