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Does audience segmentation impact your SEO? Tom Shapiro, CEO of Stratabeat, and his team studied 300 websites to learn the truth about audience segmentation. And he shared the results at B2B Forum 2024, to a room filled with B2B marketers eager to make a bigger impact through SEO. Watch the video or read the transcript […]
Who are your buyers? And are you catering to their preferences? Increasingly, your buyers are millennial—and they have completely different buying expectations than previous generations, says Kenda Macdonald. Get Kenda’s insights into your younger buyer’s purchasing habits in this clip from B2B Forum 2024, or read the transcript below. And for more insights into the […]
What’s the purpose of your blog? What’s the purpose of your newsletter? And if you asked these questions to different roles in your company, would they agree with one another? Robert Rose says that marketing inefficiencies often come from unclear expectations. At B2B Forum 2024, Rose shared his system to measure the effectiveness of marketing […]
