MarketingProfs B2B Forum is the best marketing conference for B2B marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve.
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Video content continues to grow in popularity. And to stay in front of prospects, you may already be planning or filming your own B2B videos. But what makes one marketing video connect with viewers, while another does not? Tony Gnau shared his secrets to creating successful business videos at B2B Forum 2024. And in this […]
Sales and Marketing have the same goal: To attract and close customers. Both teams have information about the prospect that the other team does not—and that’s hurting everyone, says A. Lee Judge. In his highly-rated presentation from B2B Forum 2024, Lee reveals how communication between Sales and Marketing benefits everyone. Watch part of Lee’s presentation […]
Good content can live forever, says Aimee Kessler Evans—and as long as you keep updating and sharing that content, it’ll continue to drive traffic. But marketers often overcomplicate our content marketing, says Aimee. And we don’t need to! At B2B Forum 2024, Aimee shared four practical ways to produce content that your audience loves, no […]
