19 Little-Known Moves That’ll Make You a Marketing Marvel

November 2 - 2:40pm to 3:25pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Brain Science, Demand Generation & Growth


By now, you probably know about social proof and the scarcity principle to help convert customers. But in the world of brain science, these tactics merely scratch the surface of powerful persuasion tools—so many other triggers and nudges exist that can influence your prospects and customers.

Join Nancy Harhut as she reveals 19 proven tactics she’s never before shared at B2B Forum. Small tweaks that deliver big impact and subtle shifts only master marketers know. You’ll leave with a list of instant improvements to increase engagement and response and be the one who takes your company’s marcom from strong to stellar.

In Nancy’s session, you’ll:

  • Discover the easy way to make product demo pictures more effective
  • Avoid the typeface choice that sends the wrong message to your prospects
  • See how to use differential price framing to increase the purchase of costlier options and upgrades

Get your B2B Forum ticket now!

Nancy Harhut headshot

Nancy Harhut

Chief Creative Officer
HBT Marketing

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