How do you grow a small company when a leader isn’t cut out for management? That was Christopher S. Penn’s challenge. In 2016, he excelled at his technological role as Vice President of Marketing Technology. But not so much at the people and project management side of things. So he brought on Katie Robbert to […]
Read MoreDigital marketing’s strongest advantage over traditional marketing is the availability of backend data. And when you understand that data, you can connect the dots in ways that give you strategic advantages to your marketing and your career. Pam Didner discusses the importance of Marketing Technology—MarTech—and how to get started with MarTech backend data in this […]
Read MoreI spoke at a conference last year, and a very smart woman who spoke before me said… “This is our time to create as much wealth as we can for ourselves and our families, and we’re gonna have to work our asses off to do it. And we know when it’s all said and done, […]
Read MoreI’m gonna talk to you a little bit about creativity when it comes to data. So when I first graduated from college, the plan was always to go and work for the United Nations. That was kind of what I had my heart set on, and I was creating data visualizations about refugee movements. And […]
Read MoreCreativity is the Best Way to Connect with Your Audience Humans actually now have a shorter attention span than a goldfish—less than 10 seconds. We’re getting bombarded with more ads and more noise than ever before. So how do you stand out? I think that is about creativity. And today, I’m going to give you […]
Read MoreAnd now (drumroll)… Part 3 of Ahava Leibtag’s fall 2022 #mpb2b presentation, Break Through the Noise: B2B Like Rockstar Taylor Swift. In Part 1, we learned how to take Taylor’s lead in keeping the attention of our current customers while bringing in new fans/customers. In Part 2, Ahava showed us how to give old content […]
Read MoreReady for more marketing lessons from T-Swift? Ahava Leibtag gets into it below in this second entry from her popular presentation, Break Through the Noise: B2B Like Rockstar Taylor Swift. — Break Through the Noise: B2B Like Rockstar Taylor Swift, Part 2: “This is Andy Crestodina, everybody’s favorite guy. Woo woo! Andy is as obsessed […]
Read MoreWhat does music star Taylor Swift have to teach you about B2B Marketing? Ahava Leibtag shared her T-Swift insights—and love—in her 2022 B2B Forum presentation, Break Through the Noise: B2B Like Rockstar Taylor Swift. Here’s a piece from Ahava’s wildly popular session (or you can watch the video below). — “Taylor Swift is Taylor Swift. […]
Read MoreWhen a customer chooses to purchase your product, their decision isn’t just based on you having the right pricing or even whether it’s the right product. It’s also about how important the brain thinks your specific product is—how valuable that product is to that consumer at that moment in time. In other words, when people […]
Read MoreAs the Senior Content Solutions Evangelist at LinkedIn, Purna Virji has her finger on the pulse of customer trends. She’s seen first-hand how brand messaging connects with audiences and she joined us on the #mpb2b 2022 virtual stage to show us how to make our sustainability messages stand tall. You can also catch this snippet […]
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