How to Make Human+AI Workflows Stick: Lessons from Real-World Implementation (Part 2)

Last year, Liza Adams explored the rise of AI teammates and what it takes to start building them. This year, we move from experimentation to implementation—and the messy reality in between. Teams everywhere are building AI teammates. The challenge isn’t creating them; it’s deciding which ones matter, how they connect into real workflows, and how they drive meaningful business outcomes—not just incremental productivity gains.

One marketing team built 211 AI teammates in six months. Only 57 made it into regular use. That’s the messy middle of real-world adoption. What separated the ones that stuck from the ones that didn’t came down to three things: how the team chose what to build, how they measured success, and how they built the infrastructure to scale.

In this practical follow-up session to her 2025 presentation, Liza will share what worked, what failed, and what changed since last year, giving repeat attendees the next phase of the journey and newcomers a clear roadmap for moving beyond experimentation.

In Liza’s session, you’ll learn how to:

• Identify which workflows and AI teammates are worth building so you focus on value, not volume
• Measure what matters with a framework that tracks business impact, team growth, and market differentiation
• Build scalable infrastructure including tracking, governance, and systems that keep human+AI teams from falling into chaos

Watch Liza’s full 2025 presentation to prep for seeing her this year.

Then grab your B2B Forum ticket!