AI & Exec Advisor, Fractional CMO
GrowthPath Partners
Liza Adams is an AI and executive advisor and fractional CMO helping B2B businesses navigate the AI era. With 20+ years as a senior marketing executive at companies like Smartsheet, Juniper Networks, and Pure Storage, she guides teams in implementing practical AI strategies and evolving from exploration to integration. Recognized as one of 50 CMOs to Watch in 2024 and a leading AI voice at SaaStr 2024, Liza combines deep AI expertise with a focus on driving strategic value and sustainable profitability. She is passionate about elevating marketing’s strategic role and using business as a force for good.
