MarketingProfs B2B Forum 2023

MarketingProfs
B2B Forum

November 12-14, 2024 | Boston, MA

TACTICAL SESSIONS.
INSPIRATIONAL KEYNOTES.
OFF-THE-CLOCK ANTICS.
IMMEASURABLE CONNECTIONS.

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve.

For over 15 years, marketers have joined us to develop careers, expand networks, dream up new ideas, and celebrate the magic of marketing. Are you ready to experience the magic?

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Doodle
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MEET OUR AMAZING 2024 SPEAKERS!

Headshot of Jay Acunzo

Jay Acunzo

Author, Podcaster, & Cofounder
Creator Kitchen

Headshot of Dale Bertrand

Dale Bertrand

President
Fire&Spark

Headshot of Sydni Craig-Hart

Sydni Craig-Hart

CEO & Cofounder
Smart Simple Marketing

Pam Didner

Pam Didner

B2B Marketer, Speaker, Author, & Podcaster

Headshot of Phoenix Harvey

Phoenix Harvey

Senior Director, Engagement Strategy
Macmillan Learning

Headshot of Zontee Hou

Zontee Hou

President & Chief Strategist
Media Volery

Headshot of Paul Ince

Paul Ince

CEO
LikeMind Media

Headshot of Samantha Rideout

Samantha Rideout

Product Marketing Lead
Cohere Health

SPONSOR B2B FORUM

Don’t miss out on the best B2B marketing event of the year! Our sponsors join us because of our engaged community of marketers, one-on-one conversations, speaking opportunities, and dedication to an excellent event for all.

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FROM THE B2B FORUM BLOG

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Creating Content to Bust Biases and Convert with Kenda MacDonald

People don’t think critically. Instead, their “mental Minions” apply shortcuts to their thinking—which lead to Minion-level mistakes in decision making! This can have terrible consequences in your marketing and lead generation, says Kenda Macdonald. During her B2B Forum 2023 session, Kenda shared her knowledge of how buyers think—and how you can overcome their Minions in […]

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Using Data and AI to Foster Engagement Along the Full Customer Journey with Carlos Hidalgo

Careful with your B2B relationships. Marketing’s job is not to make an immediate sale, warns Carlos Hidalgo. Instead, your job is to understand your customer and help them solve problems. Carlos explained why this is so important and how to accomplish it during his B2B Forum presentation in 2023. Watch a clip from Carlos’ talk […]

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Navigating the B2B Inbox—What’s Working and What Isn’t with Michael Barber

You can have the best email marketing in the world, with a great offer that appeals to your perfect prospects. But if your emails don’t reach the inbox, your campaign will never get off the ground. As email has evolved, so has email security. And in this clip, Michael Barber describes the different types of […]

CHEERS TO OUR 2024 SPONSORS

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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