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Organic branded content is losing influence on social media. If you want to expand your content’s reach, you have to pay. At least, that’s how many people see it. But Devin Bramhall and Ashley Faus have a different take. You don’t have to pay to get your content out there. Instead, you have to tap […]
Social media is a 24/7 game. And more and more, buyers are using social media as a support channel. Yet, most companies play this game like it’s a 9-to-5. Which means that customers are coming to your social channels, looking for support… and for most of the week, no one is answering their questions. This […]
Influencer Marketing is today’s social-media-focused spokesperson. But does influencer marketing work in B2B? And who is a good influencer for your brand, anyway? In this clip from B2B Forum 2023, Ashley Zeckman, VP of strategy and customer success for Onalytica, shines a light on six different influencer marketing models and why you may want to […]