B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve.
For over 15 years, marketers have joined us to develop careers, expand networks, dream up new ideas, and celebrate the magic of marketing. Are you ready to experience the magic?
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“It is hands down the best personal development I can do—not to mention the fabulous people I meet.”
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“I’m so glad my team and I attended this year. We all had wonderful experiences at the sessions, and are so excited to implement initiatives that will take our B2B marketing to the next level in 2024.”
“I’ve been to numerous tradeshows, either exhibiting on behalf of my company at small to large industry shows, or walking the floors at local/regional events, and MPB2B is hands down the best run show. Period. Marketers get what marketers want—well thought out sessions and floor plans, a steady flow of attendees in the exhibit room, top-notch speakers, excellent wayfinding, a killer event app, a rocking opening session, food aplenty (and delicious too!), and let’s not forget the shenanigans—MPB2B delivers!”
Are you using behavioral science in your marketing? You may want to start, because it taps into your buyer’s decision making shortcuts, says Nancy Harhut, founder of HBT Media. For over 15 years, Nancy has applied behavioral science in her marketing to great effect. And in this insightful clip from her standing-room-only session from B2B […]
Jay Schwedelson is an email marketer. He’s sent billions of emails in the last decade. And Jay has learned that small changes can have a huge impact on your clicks and responses. Because, Jay says, it’s not about what you say in an email. It’s how your reader processes your email that makes the difference! […]
People don’t think critically. Instead, their “mental Minions” apply shortcuts to their thinking—which lead to Minion-level mistakes in decision making! This can have terrible consequences in your marketing and lead generation, says Kenda Macdonald. During her B2B Forum 2023 session, Kenda shared her knowledge of how buyers think—and how you can overcome their Minions in […]
