We Bet Big on Video, and It’s Finally Paying Off

Marketing in the automotive software industry is a sea of boring sameness—just like it is for a lot of B2B companies. What’s more, CMOs everywhere are saying, “More video!” So what’s a marketer to do?

Join this session to learn how one B2B company accomplished getting its video program set up, budget and team required, a content strategy, and results—including an increase in demo requests (and pipeline and deals) and a massive boost in brand awareness.

You’ll discover the secrets and inside scoop on how one B2B company successfully surfed the waves on the sea of same—and what you can steal from their gains and their pains if video is on your 2026 roadmap.

In this session, you’ll learn:

• How to set up a basic video recording studio on a budget, without needing a professional videographer on staff
• The process and the time commitment involved to script, record, edit, and publish two original videos per week
• What types of results you can expect, and how long it will take to get them