Director, Global Digital Strategy & Marketing Operations
BD
Ajay Parikh is a seasoned marketing leader with over 15 years of experience driving digital transformation and integrated marketing strategies for global B2B organizations. At BD, he leads initiatives that bridge marketing strategy with execution, enabling regional teams to deliver measurable business impact through digital innovation, marketing automation, and data-driven decision-making.
Ajay currently plays a pivotal role in guiding BD Advanced Patient Monitoring’s business through its brand transition following the acquisition from Edwards Lifesciences—aligning global teams, modernizing digital ecosystems, and ensuring a seamless customer experience during one of the most significant transformations in the business’s history.
Passionate about leveraging technology to create connected customer journeys, Ajay shares insights on brand evolution, demand generation, and marketing enablement—helping organizations navigate the complexities of modern B2B marketing.
