In today’s competitive digital landscape, your B2B website should be more than just an online presence—it can be a powerful engine for growth. But are you leveraging its full potential? Edwina Dendler will show you how to transform your website from a static brochure into a dynamic growth hub that generates demand, drives customer engagement, […]
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Grab your party pants and join us for a sing along, complete with cocktails, all your B2B friends, and dueling pianos!
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You’re working hard to communicate with your audience. Emails, newsletters, social media—you name it. Strategy, data, and AI all play their parts. That’s a lot, and it’s easy to lose sight of the big picture. You know, content that builds a connection with your audience. Do it right… earn trust. Do it wrong, and… click. […]
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Join us for an all-levels Vinyasa flow with instructor Courtney Wesche. No experience needed. We’ll have yoga mats for the first 30 people; we recommend bringing a hotel towel as a backup in case you don’t get a mat.
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Webinars have evolved from talking PowerPoint presentations to interactive, personalized experiences that convert audience engagement into pipeline and revenue. And you won’t believe what is now possible. Join Mark Bornstein to discover how to re-imagine your webinar programs. In this session, you’ll learn how to: Optimize for maximum audience engagement Personalize for target audiences Set […]
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B2B marketers pour hours into creating webinars that often get forgotten after the live event. With LinkedIn’s new video tab, there’s never been a better time to repurpose this content. But how do you efficiently turn hour-long webinars into engaging video clips? This session will provide a practical approach to turning your webinars into LinkedIn […]
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The days of “Launch and See” web design are over. In the past, we never really knew how good our website and landing page designs were until we launched. This outdated method is the most expensive way to try to improve a site’s conversion rate. Today, we use a variety of tools to determine if […]
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Hey, friend. We need to have a real conversation. The realest of real discussions among all of us on the front lines, doing the hard day-to-day work of B2B marketing. We need to crack open the piñata that is B2B Marketing and grab the hard questions that fall out. Questions like: How do we inspire […]
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CEOs and boards often need help understanding marketing’s strategic role in driving the go-to-market (GTM) engine. As the cost of generating new revenue increases, every marketing dollar must deliver clear value. In today’s challenging business environment, marketing leaders must set clear goals and prove the impact of their initiatives on business outcomes to build trust […]
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AI is transforming marketing, and becoming an indispensable ally for modern marketers. Discover how this powerful tool enhances efficiency, boosts personalization, and drives impressive results across key areas, including dynamic content creation, targeted paid ads, social media, and intelligent chatbots. Join Jonathan Milne to uncover actionable strategies to seamlessly integrate AI into your marketing efforts, […]
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