MarketingProfs B2B Forum 2023

Archives

BYO Goodbye

We miss you already. But don’t say goodbye just yet… join your fellow marketers for a nibble and a drink at one final party.  Reminisce about all you learned, all you loved, and all the ways you’re going to grow your marketing, your career, and your new relationships for a future in the making. Exchange […]

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Fun Run

Does the thought of running along the harbor on a crisp autumn morning sound like your thing? Then lace up your running shoes and join marketing friends (and fellow running enthusiasts) for a morning fun run to get energized for another day of learning. All paces welcome!

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Welcome Home Party

Meeting up with our favorite B2B marketers feels like coming home to us. We want you to feel the same.  Join us on Wednesday evening as we kick off the 19th annual MarketingProfs B2B Marketing Forum with a Welcome Home party with our sponsors. This is your chance to get settled in, reunited, or meet […]

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Breaking the B2B Ice

Are you traveling solo? Or is this your first time to the MarketingProfs B2B Marketing Forum… and you aren’t sure what to expect? Then you won’t want to miss this kick-off event!  Join the MarketingProfs team to discover the ins, the outs, and all the in-betweens of the conference… so you can make the most […]

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Photo Walk

Want to explore the waterfront Seaport neighborhood just outside the Omni’s front door? Want to experience Boston on foot? Want to grab some hashtaggable photos of your #mpb2b event experience? You won’t want to miss this B2B Forum favorite, back again for another year!  Join video pioneer, book author, angel investor, and MarketingProfs friend Steve […]

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Influence Unleashed: Revolutionizing B2B Marketing Impact

Ashley Zeckman is here to help you unleash the transformative power of B2B influencer marketing in this session designed to drive real marketing impact. It’s time to break free from traditional confines and catapult your brand to new heights with innovative influencer collaborations and content strategies that resonate deeply with your audience. Gone are the […]

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A House of Brands or a Branded House? Develop the Right Brand Architecture to Drive Revenue Results

When serving a variety of audiences, a single message just won’t cut it. Improve sales and marketing outcomes with three brand tactics that will ensure you develop the right brand architecture to serve up audience-specific content that converts. Join Kate DiLeo to discover how to systematically create a layered messaging structure that drives revenue by […]

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Mindfulness

During difficult or challenging times, we’re often visited by a couple of familiar (and unwelcome) guests—anxiety and uncertainty. And more likely than not… they overstay their welcome, throw wet towels on the floor, and refuse to give us back the master bedroom of our brains. As marketers, we often live in a world of uncertainty—we […]

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Ditch the Guesswork: Build Your Pipeline With Confidence

Research shows that sales and marketing teams throw away $2 trillion annually because of inefficient and outdated processes. And we know only 7% of buyers are actually in-market at any given time. Worse still, only 3% of website visitors fill out a form. These dynamics create an environment where pipeline building is fraught with inefficiency, […]

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Closing Remarks and Keynote

Details to be announced!

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Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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