MarketingProfs B2B Forum 2023

Archives

Turn Your Website Into a Growth Hub: The Untapped Opportunity You’ve Overlooked, Presented by Prismic

In today’s competitive digital landscape, your B2B website should be more than just an online presence—it can be a powerful engine for growth. But are you leveraging its full potential? Edwina Dendler will show you how to transform your website from a static brochure into a dynamic growth hub that generates demand, drives customer engagement, […]

Read More

B2B After Dark

Grab your party pants and join us for a sing along, complete with cocktails, all your B2B friends, and dueling pianos!

Read More

The Heart Connection: A Simple Formula for Building Trust Through Video

You’re working hard to communicate with your audience. Emails, newsletters, social media—you name it. Strategy, data, and AI all play their parts. That’s a lot, and it’s easy to lose sight of the big picture. You know, content that builds a connection with your audience. Do it right… earn trust. Do it wrong, and… click. […]

Read More

Yoga

Join us for an all-levels Vinyasa flow with instructor Courtney Wesche. No experience needed. We’ll have yoga mats for the first 30 people; we recommend bringing a hotel towel as a backup in case you don’t get a mat.

Read More

Engage, Personalize, and Convert: The New Way to Webinar, Presented by ON24

Webinars have evolved from talking PowerPoint presentations to interactive, personalized experiences that convert audience engagement into pipeline and revenue. And you won’t believe what is now possible. Join Mark Bornstein to discover how to re-imagine your webinar programs. In this session, you’ll learn how to: Optimize for maximum audience engagement Personalize for target audiences Set […]

Read More

Turn Your Webinar Program Into Weeks of LinkedIn Video Posts, Presented by Goldcast

B2B marketers pour hours into creating webinars that often get forgotten after the live event. With LinkedIn’s new video tab, there’s never been a better time to repurpose this content. But how do you efficiently turn hour-long webinars into engaging video clips? This session will provide a practical approach to turning your webinars into LinkedIn […]

Read More

Why Landing Pages Fail—And How to Fix Them

The days of “Launch and See” web design are over. In the past, we never really knew how good our website and landing page designs were until we launched. This outdated method is the most expensive way to try to improve a site’s conversion rate. Today, we use a variety of tools to determine if […]

Read More

[Luncheon Panel] The B2B Real-Real: Live at MarketingProfs

Hey, friend. We need to have a real conversation. The realest of real discussions among all of us on the front lines, doing the hard day-to-day work of B2B marketing. We need to crack open the piñata that is B2B Marketing and grab the hard questions that fall out. Questions like: How do we inspire […]

Read More

Closing the Marketing Credibility Gap: Building a Data-Driven Partnership Between CMOs and the C-Suite, Presented by Mperativ

CEOs and boards often need help understanding marketing’s strategic role in driving the go-to-market (GTM) engine. As the cost of generating new revenue increases, every marketing dollar must deliver clear value. In today’s challenging business environment, marketing leaders must set clear goals and prove the impact of their initiatives on business outcomes to build trust […]

Read More

AI: Your Essential Marketing Sidekick—Actionable Strategies for Advancement, presented by Demand Spring

AI is transforming marketing, and becoming an indispensable ally for modern marketers. Discover how this powerful tool enhances efficiency, boosts personalization, and drives impressive results across key areas, including dynamic content creation, targeted paid ads, social media, and intelligent chatbots. Join Jonathan Milne to uncover actionable strategies to seamlessly integrate AI into your marketing efforts, […]

Read More

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

Follow #MPB2B on Social

MarketingProfs B2B Forum

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625