CEOs and boards often need help understanding marketing’s strategic role in driving the go-to-market (GTM) engine. As the cost of generating new revenue increases, every marketing dollar must deliver clear value. In today’s challenging business environment, marketing leaders must set clear goals and prove the impact of their initiatives on business outcomes to build trust […]
Read MoreAI is transforming marketing, and becoming an indispensable ally for modern marketers. Discover how this powerful tool enhances efficiency, boosts personalization, and drives impressive results across key areas, including dynamic content creation, targeted paid ads, social media, and intelligent chatbots. Join Jonathan Milne to uncover actionable strategies to seamlessly integrate AI into your marketing efforts, […]
Read MoreThe B2B targeting of LinkedIn Ads is incredible, but boy, do we pay a premium to advertise! Don’t you wish there was a way to pay less for effective targeting? There is! AJ Wilcox, host of the LinkedIn Ads Show, is going to walk you through the 5 steps to reduce your LinkedIn Ads costs […]
Read MoreOn the precipice of change, marketers are ready to jump headfirst into a new chapter of wow-ing their prospects and customers. You pay lots of money for all of the tools in your tech stack—and you have been for years—but what if you could accomplish more without buying new tools? Join Carly Schrager as she […]
Read MoreWith all the talk around AI and demand generation, is it possible for AI to finally help us get personalization right? Join buyer behavior expert Kenda Macdonald on this deep dive into what you should be personalizing for, where you should focus your efforts, and how AI can help—as well as what to avoid. In […]
Read MoreWe are in a pandemic of dull. 72% of all B2B marketing registers no emotional reaction with customers. AI helps us churn out endless streams of blah (but hey, we’re saving money!). It’s time for an audacious new playbook. AI can write, edit, and pump out puppy videos, but humans still own crazy. And that’s […]
Read MorePrivacy laws, ad blockers, deceptive traffic, cookie changes, apps > websites, and zero-click everything aren’t just on the rise, they’re here to stay. That means the attribution and traffic-focused digital marketing we’ve done for a quarter century is ending. We’re going to need new ways to plan, to experiment, and to invest in marketing if […]
Read MoreWe miss you already. But don’t say goodbye just yet… join your fellow marketers for a nibble and a drink at one final party. Reminisce about all you learned, all you loved, and all the ways you’re going to grow your marketing, your career, and your new relationships for a future in the making. Exchange […]
Read MoreDoes the thought of running along the harbor on a crisp autumn morning sound like your thing? Then lace up your running shoes and join marketing friends (and fellow running enthusiasts) for a morning fun run to get energized for another day of learning. All paces welcome!
Read MoreMeeting up with our favorite B2B marketers feels like coming home to us. We want you to feel the same. Join us on Wednesday evening as we kick off the 19th annual MarketingProfs B2B Marketing Forum with a Welcome Home party with our sponsors. This is your chance to get settled in, reunited, or meet […]
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