Archives

Marketing Strategy: Benefits, Relationships, Competitors

Date: October 4 Time: 9:00am-3:30pm ET (hour lunch break) Price: Included with an All-Access Pass Strategy is the foundation of your plans, campaigns, and efforts—be confident in your decisions! Discover what market you’re truly in and how to use your brand’s benefits to shape your strategy. Uncover business-essential relationships to pursue and learn how to nurture […]

How to Build a Successful Marketing GTM Campaign Plan

Date: October 4 Time: 9:00am-3:30pm ET (hour lunch break) Price: Included with an All-Access Pass You’ve been tasked to create a Go-To-Market Plan. Are you ready? A solid GTM plan requires a number of tools and strategies. If you ever need to take a new product or service to market with an integrated marketing campaign, this […]

Email Marketing Rules: Modernize Email and Build Relationships

Date: October 4 Time: 9:00am-3:30pm ET (hour lunch break) Price: Included with an All-Access Pass Build buyer relationships with email marketing! Email marketing gives you a direct line to your customers and prospects. And with digital privacy on the rise and tracking cookies on the decline, this powerful form of communication is more important than ever. […]

Demand Gen: Score, Plan, Convert

Date: October 4 Time: 9:00am-3:30pm ET (hour lunch break) Price: Included with an All-Access Pass Convert your prospects with buyer psychology! If your funnel isn’t converting like it should… if your content doesn’t leave them begging for more… then your marketing is missing some very specific neuroscience-based hooks. These hooks attract prospects and trigger their buyer […]

Using Content Marketing and SEO to Fill Your Pipeline

Date: October 4 Time: 9:00am-3:30pm ET (hour lunch break) Price: Included with an All-Access Pass Drive B2B leads with content marketing and SEO—from the first click to the final conversion. This is a practical, hands-on overview of the most effective and modern B2B content marketing methods. You’ll discover how to attract visitors through content strategy and […]

How To Create The Ultimate Ambassador Program to Build Brand Visibility, Presented by Agorapulse

A staggering 90% of respondents to a recent marketing survey indicated that they believe influencer marketing to be effective. And yet, according to a CMO Council report, only 33% of C-level business leaders report having a formal strategy in place. In this session, you’ll learn from Agorapulse’s head of strategic partnerships how to identify and […]

Keynote: The Surprising Role of Creativity in B2B, sponsored by Knak

We’re watching it happen. Automation is running rampant. Creativity is being outsourced to agencies. AI is lurking around the corner. B2B Marketers are being pushed and prodded to conform with scoring & forms & templates & workflows. A gazillion tools and platforms exist to help us better connect with buyers–and more are on the way. […]

Opening Act and Remarks

How to Navigate the New Normal: When Social Movements + Marketing Collide

How do we navigate this strange age of “woke-washed” marketing? In this session, we’ll reconsider the role brands play in aligning with consumers on shared values. We’ll examine brand actions that help social movements, and those that pander. We’ll share what marketers can do to protect both brand reputation and the social movements we want […]

8 Powerful Secrets for Creating Addictive Website Copy for Every Single Industry

Stop me if you’ve heard this one before. Your ideal buyers are out there, desperately searching for exactly what you’re offering (you just know it). But no matter how many days and sleepless nights you spend writing, rewriting, and re-rewriting your website copy, your ideal buyers just aren’t biting. If this sounds familiar, you won’t […]