In today’s digital landscape, the path from a brand to a buyer is no longer a straight line, but a labyrinth. For demand and content marketers navigating this complex journey, creating content that resonates with your target audience is a key challenge. Join Randy Frisch to dissect this challenge into three manageable steps. Attendees will […]
Read MoreToday’s marketing-driven experiences are relatively static and one-way. With the evolution and focus on generative AI and growing buyer expectations, dynamic B2B marketing experiences once only talked about are becoming a reality. Join Matt Roberts, CEO of Demand Spring, and learn about the actions B2B marketers need to take today to prepare for and deliver […]
Read MoreMost marketers spend lots of time optimizing their content, but nowhere near enough time optimizing the processes that make that content possible. Streamlined content operations can help improve content quality, increase productivity, boost team morale and collaboration, and ultimately make content a more cost-efficient tool in your brand’s tool belt. This actionable session will provide […]
Read MorePsychology and neuroscience are shining an illuminating light into why your marketing isn’t as effective as you’d like it to be—brains are pesky machines that cause errors in decision-making and ruin your conversions! Join Automation Ninjas founder Kenda Macdonald in this hands-on session to discover the 4 different areas in which your consumers will be […]
Read MoreJoin A.Lee Judge for a game-changing session delving into the common challenges that prevent marketing and sales from working together effectively, such as poor communication, misaligned goals, incompatible software systems, and the thorny issue of attribution. But we won’t stop there! You’ll explore the innovative CASH framework A. Lee Judge developed, which will provide you […]
Read MoreDid you know that your brain devotes 50% of its surface to visual processing? And did you know that when you express an idea by drawing, you engage a different part of your brain? What’s more, you engage others differently, too! There’s tremendous power in the visual. Yet in marketing, we tend to rely more […]
Read MoreArtificial intelligence gives B2B marketers the power to dramatically enhance creativity and drive efficiency, but the technology also presents challenges that will impact every marketing team. This session explores the potential and pitfalls of generative AI technologies. You’ll be inspired by the latest trends and breakthroughs in AI’s ability to produce text, images, video, audio, […]
Read MoreGrab a cup of joe and talk about your favorite topic with one of our awesome speakers. Ahava Leibtag: Using Pop Culture in B2B Allen Weiss: Positioning/Marketing Strategy Andy Crestodina: Strategic SEO Carlos Hidalgo: Data and Personalization Christopher S. Penn: Preparing for AI George B. Thomas: Sales Enablement Seats are limited for these sessions and […]
Read MoreEvery day, your audience looks for reasons to drop or avoid adding YOUR podcast or video series. When the world’s biggest celebrities, brightest minds, and most inspiring storytellers all create shows too, how do we ensure we get into our audience’s rotation—and stay there? The good news is that although our podcasts and video series […]
Read MoreWe miss you already. But don’t say goodbye just yet… join your fellow marketers for a nibble and a drink for a final party in the Crescendo Lobby Bar. Reminisce about all you learned, all you loved, and all the ways you’re going to grow your marketing, your career, and your new relationships for a […]
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