For B2B brands, it’s no longer enough to optimize for a featured snippet or fight for page one rankings. AI tools are reshaping how buyers discover solutions, and they don’t just crawl websites; they pull from social-first platforms, expert voices, and credible content across the digital ecosystem. That means a brand could rank #1 on […]
Read MoreMarketing in the automotive software industry is a sea of boring sameness—just like it is for a lot of B2B companies. What’s more, CMOs everywhere are saying, “More video!” So what’s a marketer to do? Join this session to learn how one B2B company accomplished getting its video program set up, budget and team required, […]
Read MoreB2B marketers often feel left out of design conversations, believing email design trends are off-limits. While B2C and eCommerce brands push creative boundaries with striking visuals and innovative layouts, B2B teams are told to play it safe. Join Justine Jordan to discover how to decode the universal principles behind today’s email design trends and adapt […]
Read MoreLet’s face it…the winners in marketing aren’t always the geniuses. They’re the ones who do something. In this high-energy, data-fueled, no-BS keynote, Jay Schwedelson unpacks the real-world truths that separate marketers who overthink from those who outperform. You’ll learn why hesitation kills campaigns, how “smart” strategies often fail in the wild, and the surprisingly simple […]
Read MoreThe talk of the times is AI in marketing, doing more with less, and the death of the MQL. While all that matters, the truth is that fundamental processes are broken, and they have to be fixed first. Sellers don’t want to prospect. They don’t want “marketing-qualified” anything; they want sales-qualified leads. And let’s be […]
Read MoreAre your email nurture sequences training prospects to ignore you? Of course you want to avoid boring emails that read like a calendar reminder—you’re here to spark curiosity and start conversations! But when our world is impossibly noisy, you have to find ways to cut through the noise with the messages your prospects need to […]
Read MoreIn an era where attention is the most valuable currency, the brands that win are the ones that build lasting mindshare—often with video at the heart of it. Join Goldcast CEO Palash Soni as he breaks down the philosophy behind mindshare-driven marketing and why AI and video-driven playbooks are key to sustaining it. Palash will […]
Read MoreEvery B2B organization says it values creativity and innovative thinking, but few have consciously considered the conditions that allow creativity to thrive. As a result, we have far too many content teams who are told to be creative, but must operate in company cultures that aren’t conducive to creativity, or are even unknowingly hostile toward […]
Read MoreAI feels like a marketer’s dream: instant copy, endless visuals, and personalization that scales. But beneath the surface is a legal mess waiting to sink your brand. And it’s not a question of if, but when. Here’s the plot twist: even judges can’t agree on what counts as fair use. Disney’s in court. Reuters is […]
Read MoreThe world is changing. How people search for information is moving to AI. And video is the #1 most effective way to communicate differentiation and value to buyers. As marketers, we need to change and adapt to take advantage of these trends. Video creation, editing, and publishing have never been more accessible and affordable. Join […]
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