Marketing leaders today are expected to be part artist, part analyst, and full-time mind readers. But most of the tools we use still think two-dimensionally—as in flat dashboards that summarize activity, not stories. Most often, marketers can tell their business what happened—but not why, or what to do next about it. In a world where […]
Read MoreWe miss you already. But don’t say goodbye just yet… join your fellow marketers for one final gathering. Reminisce about all you learned, all you loved, and all the ways you’re going to grow your marketing, your career, and your new relationships for a future in the making. Exchange of hugs and LinkedIn info is […]
Read MoreJoin us for an all-levels Vinyasa flow. No experience needed. We’ll have yoga mats for the first 30 people; we recommend bringing a hotel towel as a backup in case you don’t get a mat.
Read MoreWant to explore the waterfront neighborhood just outside the Omni’s front door? Want to experience Boston on foot? Want to grab some hashtaggable photos of your #mpb2b event experience? Catch this B2B Forum favorite, back again for another year! Join video pioneer, book author, angel investor, and MarketingProfs friend Steve Garfield on an early-morning photo […]
Read MoreWarm up those vocal chords, because the stage is calling your name… for karaoke at Laugh Boston! Bust out your favorite tune with your new B2B besties or just sing along from the crowd. Located just across the street from the event. Drink tickets and snacks will be provided.
Read MoreGather ’round for B2B Friendsgiving—a celebration of shared stories, fresh ideas, and our time together in Boston. With festive vibes, great buzz, and even better company, it’s the perfect way to cap off the day. Come hungry for connection, conversation… and maybe a cider or three.
Read More61% of B2B marketers prefer SEO for lead generation over other marketing activity, but optimization increases visibility within social media platforms as well as in search engines. Is your organization missing out? Find out how to add another pre-sales interaction to your touchpoints list. You’ll leave this session understanding what social SEO is and the […]
Read MoreBeing in a dedicated space with our favorite B2B marketers feels like coming home to us. We want you to feel the same. Join us Monday evening as we kick off the 2025 MarketingProfs B2B Forum at our Welcome Home party with the entire gang—you, us, and our incredible sponsors. This is your chance to […]
Read MoreOpening Remarks Presented by: Ann Handley Most Best: Winning as a Human in the Age of AI Presented by: Christopher S. Penn In a world where AI is rapidly transforming everything, how do you remain not just relevant, but indispensable? Chris Penn will reveal the three seismic shifts AI is driving—making knowledge, skills, and even […]
Read MoreOpening Remarks Presented by Ann Handley Superhero Leadership in Uncertain Times Presented by Brett Culp This moment in time has demanded the best from each of us. We have all been tested as never before. Leadership starts with the ability to look at each challenge as an opportunity for growth and positive impact. In this […]
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