Every B2B organization says it values creativity and innovative thinking, but few have consciously considered the conditions that allow creativity to thrive. As a result, we have far too many content teams who are told to be creative, but must operate in company cultures that aren’t conducive to creativity, or are even unknowingly hostile toward […]
Read MoreAI feels like a marketer’s dream: instant copy, endless visuals, and personalization that scales. But beneath the surface is a legal mess waiting to sink your brand. And it’s not a question of if, but when. Here’s the plot twist: even judges can’t agree on what counts as fair use. Disney’s in court. Reuters is […]
Read MoreThe world is changing. How people search for information is moving to AI. And video is the #1 most effective way to communicate differentiation and value to buyers. As marketers, we need to change and adapt to take advantage of these trends. Video creation, editing, and publishing have never been more accessible and affordable. Join […]
Read MoreIn an uncertain economic environment, the pressure to perform has led many B2B marketing teams to focus exclusively on the 5% of buyers who are actively in-market while ignoring the 95% who represent future revenue. The result? A flood of low-quality emails, social media posts, and content all chasing conversions while lacking credibility and failing […]
Read MoreAccount-Based Marketing makes perfect sense as a strategy: focus on key accounts, not mass reach. However, 58% of marketers say they’re struggling to drive engagement. The problem? ABM tech is too imprecise. That’s why teams are prioritizing contacts over accounts. In fact, 72% of companies view contact-level technology as a core differentiator that can turn […]
Read MoreWhen your brand is caught in the crosswinds of a merger or acquisition, the marketer becomes more than a messenger—they become the navigator. In this candid, story-driven session, Ajay Parikh shares the behind-the-scenes journey of how his business unit’s marketing team navigated a divestiture and then a surprise acquisition—all within one whirlwind year. It’s not […]
Read MoreMarketers are under more pressure than ever to prove impact—expected to generate demand, accelerate execution, and show revenue results with fewer resources. However, AI often feels overwhelming. There are too many tools, insufficient clarity on where to start, and no clear roadmap to achieving real business value. This session cuts through the noise. You’ll see […]
Read MoreThe fundamentals that drive B2B decisions haven’t changed—yet somewhere along the way, marketers have traded creativity for clicks, strategy for automation, and connection for optimization. Hyper-targeting promised efficiency, but reduced rich brand experiences to bland, context-free impressions. In a world where marketing has become a media math exercise, it’s time to reclaim the bold ideas […]
Read MoreYou nailed the campaign. Your booth was buzzing. The leads rolled in. And then… silence. If this feels familiar, you’re not alone. Zach Barney breaks down the real reasons B2B leads go cold after events, and what marketers can do to keep conversations warm. In this session, you’ll learn how to: Build an airtight follow-up […]
Read MoreJoin Danielle Gallant and Guy Hanson for their first live edition of Email After Hours: the hit podcast followed by 20k marketers worldwide. They’ll have a candid conversation about the future of email in 2026, backed by stats from the latest email benchmark reports. Topics will include the biggest challenges (and opportunities) email marketers currently […]
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