Traditional B2B metrics—reach, impressions, and attribution—were built for campaigns, not relationships. But in a world flooded with AI-generated content and automated distribution, these metrics are losing meaning. This session challenges marketers to move beyond measuring activity to start measuring impact. When content is infinite and attention is scarce, trust, relevance, and relationship depth become the […]
Read MoreWhen marketing is done well, the end result often looks effortless. Few understand the research, forecasting under uncertainty, strategic trade-offs, or data analysis behind every campaign. The result? Stakeholders assume the work was easy, and you’re stuck defending budget requests (and possibly your professional existence) instead of advancing your career. As a vice president of […]
Read MoreLast year, Liza Adams explored the rise of AI teammates and what it takes to start building them. This year, we move from experimentation to implementation—and the messy reality in between. Teams everywhere are building AI teammates. The challenge isn’t creating them; it’s deciding which ones matter, how they connect into real workflows, and how […]
Read MoreFor B2B brands, it’s no longer enough to optimize for a featured snippet or fight for page one rankings. AI tools are reshaping how buyers discover solutions, and they don’t just crawl websites; they pull from social-first platforms, expert voices, and credible content across the digital ecosystem. That means a brand could rank #1 on […]
Read MoreMarketing in the automotive software industry is a sea of boring sameness—just like it is for a lot of B2B companies. What’s more, CMOs everywhere are saying, “More video!” So what’s a marketer to do? Join this session to learn how one B2B company accomplished getting its video program set up, budget and team required, […]
Read MoreB2B marketers often feel left out of design conversations, believing email design trends are off-limits. While B2C and eCommerce brands push creative boundaries with striking visuals and innovative layouts, B2B teams are told to play it safe. Join Justine Jordan to discover how to decode the universal principles behind today’s email design trends and adapt […]
Read MoreLet’s face it…the winners in marketing aren’t always the geniuses. They’re the ones who do something. In this high-energy, data-fueled, no-BS keynote, Jay Schwedelson unpacks the real-world truths that separate marketers who overthink from those who outperform. You’ll learn why hesitation kills campaigns, how “smart” strategies often fail in the wild, and the surprisingly simple […]
Read MoreThe talk of the times is AI in marketing, doing more with less, and the death of the MQL. While all that matters, the truth is that fundamental processes are broken, and they have to be fixed first. Sellers don’t want to prospect. They don’t want “marketing-qualified” anything; they want sales-qualified leads. And let’s be […]
Read MoreAre your email nurture sequences training prospects to ignore you? Of course you want to avoid boring emails that read like a calendar reminder—you’re here to spark curiosity and start conversations! But when our world is impossibly noisy, you have to find ways to cut through the noise with the messages your prospects need to […]
Read MoreIn an era where attention is the most valuable currency, the brands that win are the ones that build lasting mindshare—often with video at the heart of it. Join Goldcast CEO Palash Soni as he breaks down the philosophy behind mindshare-driven marketing and why AI and video-driven playbooks are key to sustaining it. Palash will […]
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