AI Has Rewritten B2B Social—Here’s How to Win, Presented by Oktopost

For B2B brands, it’s no longer enough to optimize for a featured snippet or fight for page one rankings.

AI tools are reshaping how buyers discover solutions, and they don’t just crawl websites; they pull from social-first platforms, expert voices, and credible content across the digital ecosystem.

That means a brand could rank #1 on Google and still lose a deal because AI never mentioned it.

The key to winning AI search is a strong social strategy. Learn how to build the kind of visibility that educates, influences, and appears where AI looks for answers.

In this session, you’ll learn:

• Why traditional SEO metrics don’t guarantee visibility in an AI-driven world
• How to create and distribute content that AI validates and surfaces
• Practical steps to build social visibility that drives trust and pipeline impact