Want to explore the waterfront neighborhood just outside the Omni’s front door? Want to experience Boston on foot? Want to grab some hashtaggable photos of your #mpb2b event experience? Catch this B2B Forum favorite, back again for another year! Join video pioneer, book author, angel investor, and MarketingProfs friend Steve Garfield on an early-morning photo […]
Read MoreWarm up those vocal chords, because the stage is calling your name… for karaoke at Laugh Boston! Bust out your favorite tune with your new B2B besties or just sing along from the crowd. Located just across the street from the event. Drink tickets and snacks will be provided.
Read MoreGather ’round for B2B Friendsgiving—a celebration of shared stories, fresh ideas, and our time together in Boston. With festive vibes, great buzz, and even better company, it’s the perfect way to cap off the day. Come hungry for connection, conversation… and maybe a cider or three.
Read MoreDoes the thought of running along the harbor on a crisp autumn morning sound like your thing? Then lace up your running shoes and join marketing friends and fellow running enthusiasts for a morning fun run to get energized for another day of learning. All paces welcome! Gather at 6:30 a.m. to fill out release […]
Read MoreAre you traveling solo? Or is this your first time to the MarketingProfs B2B Marketing Forum and you aren’t sure what to expect? Then don’t miss this inclusive kick-off event! Join the MarketingProfs team to discover the ins, the outs, and all the in-betweens of the event so you can make the most of your […]
Read More61% of B2B marketers prefer SEO for lead generation over other marketing activity, but optimization increases visibility within social media platforms as well as in search engines. Is your organization missing out? Find out how to add another pre-sales interaction to your touchpoints list. You’ll leave this session understanding what social SEO is and the […]
Read MoreBeing in a dedicated space with our favorite B2B marketers feels like coming home to us. We want you to feel the same. Join us Monday evening as we kick off the 2025 MarketingProfs B2B Forum at our Welcome Home party with the entire gang—you, us, and our incredible sponsors. This is your chance to […]
Read MoreOpening Remarks Presented by: Ann Handley Most Best: Winning as a Human in the Age of AI Presented by: Christopher S. Penn In a world where AI is rapidly transforming everything, how do you remain not just relevant, but indispensable? Chris Penn will reveal the three seismic shifts AI is driving—making knowledge, skills, and even […]
Read MoreOpening Remarks Presented by Ann Handley Superhero Leadership in Uncertain Times Presented by Brett Culp This moment in time has demanded the best from each of us. We have all been tested as never before. Leadership starts with the ability to look at each challenge as an opportunity for growth and positive impact. In this […]
Read MoreArtificial intelligence is often seen as a threat to human creativity. But what if we could leverage it to build deeper, more meaningful connections with our audience? Tess Needham will explore how to integrate AI into your content marketing, emphasizing the importance of human creativity and how AI can enhance—rather than replace—your creative efforts. In […]
Read More
