Here’s the truth: if YOU’RE feeling “meh” about your copy, your audience will feel the same. That spark of excitement is still in there somewhere…but it’s buried under bland nothingness, marketing speak, and total disengagement with how you actually want your customers to feel. If your copy is falling flat—and your inspiration’s been stomped out […]
Read MoreThere is research everywhere, yet nowhere. There are so many personas, but they can’t be reused for other lines of business. The challenge is clear: How does a large company transform marketing decision-making to be audience-centric? Join Cheri Hulse to discover how to glean useful audience research and insights—and to infuse them into businesses of […]
Read MoreThere is one thing AI doesn’t possess: fear. To thrive in our AI-fueled world, humans only need to look back at artists who’ve already paved the way. Join Brian Burkhart for unique ideas, techniques, and best practices for humans to thrive through brave expression. Push fear aside, be bold, and rise up! In this session, […]
Read MoreThe finance team at your company can be your greatest ally or your worst enemy. Finance folks use a language and decision-making style based on profit and loss and expenses and revenue, which doesn’t always mesh with how marketing is thinking about your budget. If you lean too hard into trackable demand gen metrics, you […]
Read MoreBeing the sole marketer at a start-up or small company isn’t glamorous. Budgets are scarce, you’re expected to understand everything from SEO to event production to product/market fit, and “plans” must be created with little data to inform your decisions. It’s daunting. It’s also thrilling. With little bureaucracy to slow you down, your efforts could […]
Read MoreWe’ve all been there—you inherit an outdated, clunky website that’s about as effective as a fax machine in 2025. But before you light a match and start over, know this: you don’t need a massive budget to turn things around. Join Katie Desmond and Patrick McPhail for ten practical, low-cost fixes that can transform your […]
Read MoreGo-to-market (GTM) success isn’t just about great strategy—it’s about avoiding the biggest pitfalls that derail launches. In this interactive session, Phoenix Harvey will discuss three major GTM threats: crashouts (when marketers hit a breaking point due to common frustrations like being sidelined or ignored), burnouts (when relentless pressure and workload overload lead to exhaustion), and […]
Read MoreGetting your ideal audience to see your message as right for them—quickly—is critical, especially when there’s so much competition for time, attention, and resources. But what do you do when all the reasons your message is “right” aren’t right for those you’re talking to? 25-year message strategist and speaker Tamsen Webster will show you how […]
Read MoreToday’s customers think less about products and more about brands, whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way. Join Dr. Allen […]
Read MoreAI is already transforming marketing, but not every team will benefit equally. Those who integrate AI effectively will outpace their competition, exceed their targets, and maybe even rediscover their love of the marketing craft. Those who don’t will get stuck in endless pilot projects, frustrated teams, and wasted investments. Make sure you end up in […]
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