MarketingProfs B2B Forum 2023

B2B Marketing Workshops

Full-Day Workshops | November 17, 2025 | Omni Boston Hotel at the Seaport

Attend a B2B Marketing Workshop at B2B Forum

Looking to get up-to-speed fast? Join us for a full-day B2B marketing workshop with an All-Access Pass to B2B Forum.

The workshop day (November 17) includes your choice of one workshop where you’ll experience:

  • In-person interaction led by an expert B2B marketing instructor
  • Hands-on exercises
  • Collaboration with your B2B marketing peers

A continental breakfast, refreshment breaks, and lunch are provided for all workshop participants.

Looking for just a workshop? Get a Workshop-Only Pass. Only 10 available at a flat rate of $950. Subject to availability.

Topics are subject to change. Workshops run a full day and are not available on demand.

November 17
9:00am–3:30pm ET

AI for Content Creation and Lead Generation

Presented by Andy Crestodina

Get the details about this workshop!

November 17
9:00am–3:30pm ET

Marketing Planning and Strategy: Making the Most of Your 2026 Budget

Presented by Pam Didner

Get the details about this workshop!

November 17
9:00am–3:30pm ET

ROI, Measurement, and Analytics

Presented by Zontee Hou

Get the details about this workshop!

November 17
9:00am–3:30pm ET

Storytelling for B2B Marketing

Presented by Jay Acunzo

Get the details about this workshop!

November 17
9:00am–3:30pm ET

B2B Search: AI, Google, and Search in a New World

Presented by Dale Bertrand

Get the details about this workshop!

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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