Events can be one of the fastest ways to build trust, solidify brand loyalty, and motivate your sales team. The challenge? They’re often thought of as entertainment, not a revenue channel. Valerie Bihet will share the measurement system she uses across sales kickoffs, incentive trips, and experiential marketing activations to connect what happens on site […]
Read MoreNot all funnel metrics are created equally. Measuring the funnel is a common topic in B2B, but we’re often using fundamentally different methodologies—cohort-based versus snapshot approaches—that yield conflicting insights. Some methods reveal critical business patterns; others promote flawed math that leads to meaningless conclusions. Tish Milsap will show you how to cut through the confusion, […]
Read MoreIn modern B2B markets, buyers are not looking for more product information. They’re looking for help making progress. This session explores teaching as a growth strategy, showing how empowering buyers to tackle parts of their own problem builds authority, trust, and durable demand. Through real-world examples from aftermarket automotive sales and higher education branding services, […]
Read MoreYour marketing team isn’t lacking AI tools—they’re weighed down by admin drag. While many AI sessions focus on what generative AI can write, this session explores what agentic AI can actually do. Drawing on exclusive interviews with more than 25 revenue leaders, Mike Allton introduces the Digital Crew framework: a practical strategy designed to offload […]
Read MoreB2B marketing is stuck in an arms race of more content, more channels, and more noise—and in a time when attention is harder than ever to earn. This session tackles the core problem: why scale, speed, and reach no longer translate into influence or impact. Mitch Joel will show how leading organizations are shifting from […]
Read MoreMost B2B marketers define their brand voice with a handful of vague adjectives and then wonder why content feels inconsistent, uninspired, or off-brand. Join Erika Heald to learn how to operationalize brand voice through a practical, repeatable framework your entire team (and AI tools) can use. You’ll explore how to transform fuzzy traits like “insightful” […]
Read MoreB2B marketing teams face constant pressure to do more with limited time, budget, and resources. Yet some consistently outperform while others stay stuck in reactive execution. The difference isn’t just technology—it’s how high-performing teams prioritize initiatives, structure workflows, measure impact, and align strategy with execution. Carly Schrager will share real-world case studies from B2B and […]
Read More
