Your subject matter experts (SMEs) are a critical resource when marketing to technical audiences. These scientists and engineers understand your products, your customers, and your technology better than anyone. Unfortunately, working with SMEs is often frustrating. They miss deadlines, provide too much or too little feedback, and become fixated on fidgety details. They don’t understand […]
Read MoreQuiet leadership leaves a bigger mark than most people realize, and it doesn’t need a spotlight to do it. Quiet leadership empowers teams by providing space for others to contribute, aiming for long-term influence rather than immediate recognition, and is effective for navigating complexity. Goldie Chan, LinkedIn Top Voice and author of Personal Branding for […]
Read MoreThe special features that used to help your brand stand out can now be copied in weeks. The barriers protecting your competitive edge are collapsing. But there’s one thing your competitors literally can’t copy: YOUR customers and the value they get from your solution. Most marketing teams are hyperfixated on what competitors are doing when […]
Read MoreMost B2B marketers build ideal customer profiles (ICPs) based on gut instinct, a few anecdotes from sales, and whatever the loudest person in the room thinks. The result? Misaligned targeting, wasted budget, and a pipeline full of leads that never close. Katie Robbert will walk you through a data-driven, AI-powered approach to building ICPs using […]
Read MoreBy now, you probably know about social proof and the scarcity principle to help convert customers. But in the world of brain science, these tactics merely scratch the surface of powerful persuasion tools—so many other triggers and nudges exist that can influence your prospects and customers. Join Nancy Harhut as she reveals 19 proven tactics […]
Read MoreTechnology is developing at lightning speed, but the law that governs it moves slower than molasses. Your delightfully blunt lawyer, Ruth Carter, is going to update you on the dozens of pending AI-copyright lawsuits. Ruth will also provide practical details about what you’re allowed to create for business use and when you have to disclose […]
Read MoreB2B marketers often struggle to build a unified content system that moves beyond sporadic posting and drives measurable growth. Katie Brinkley will give you a tactical framework for connecting social media planning with purpose‑driven podcasting to create a repeatable content ecosystem. Using real case studies from service brands that increased visibility and lead flow within […]
Read MoreModern marketing teams don’t need more AI experiments—you need a scalable operating model. In this advanced-level session, you’ll break down Stripe’s pragmatic, three-pillar AI playbook: enhance (automating core workflows), expand (unlocking previously impossible efforts), and empower (enabling marketers to build your own AI agents). Seth Berman will show you how Stripe created an internal agentic […]
Read MoreIn the AI era, one skill remains uniquely human and increasingly valuable: the ability to present ideas that resonate and drive action. Whether you’re speaking on stage, presenting to clients, or delivering updates to internal teams and executive leadership, your ability to communicate with clarity and confidence is a lasting competitive advantage. This session will […]
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