Archives

Fresh Take: Webinars as a Pipeline Accelerator, Presented by Hubilo

According to a 2023 Forrester Survey, 79% of marketers emphasize customer understanding in events and webinars, yet 64% struggle to utilize insights to impact pipeline. An array of new tools promise to help the modern marketer grow new revenue, gain insights, and improve ROI. What if you could turn to trusted solutions—webinars and events—to achieve […]

Nurturing Brand Loyalty: The Art of Building a B2B Community With Events, Presented by Cvent

It’s time to breathe life into a vibrant community around your events—a move that can seriously ramp up brand loyalty and affinity. Join Stacey Sheppard from Cvent to dive into networking and collaboration best practices tailored specifically to stimulate B2B engagement and foster long-term relationships. You’ll explore the crucial role fostering a sense of community […]

497 First-Page Rankings in 7 Weeks: How Pillar-Based Marketing Is Changing SEO, Presented by DemandJump

Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO […]

How to Automate Sales and Loyalty Incentives in a Competitive Market, Presented by Tango Card

Automate your sales and loyalty incentives to become more competitive. Incentives work. They help initiate conversations, motivate your target audience, and compensate prospects for their time. In turn, they create a positive association with your company and encourage customer engagement throughout the sales cycle. Which incentives make sense for your business model? How do you […]

Real-World AI Use Cases to Accelerate Content and Drive ROI, Presented by Writer

Organizations are adopting generative AI in a big way. You know it’ll add a ton of value in your business, but where do you start? Join Alaura Weaver for a non-salesy, real-world look at how marketing leaders are adopting generative AI, their top use cases, business case strategies, success metrics, and pitfalls to avoid. In […]

Fun Run

Does the thought of running by the sea on a crisp, autumn morning sound amazing? Great. Lace up your running shoes and join your new marketing besties (and fellow running enthusiasts) for a fun morning run to get you energized for another day of learning. All paces welcome!

Expert-Led Roundtables

Grab a cup of joe and talk about your favorite topic with one of our awesome speakers. A. Lee Judge: Podcast ROI AJ Wilcox: LinkedIn Ads Christine Gritmon: Personal Branding Dina Otero: Customer Centricity Justin Levy: Private Communities Rhea Wessel: Storytelling/Story in Marketing Seats are limited for these sessions and are first come, first-served and […]

Breakfast

Photo Walk with Steve Garfield

Have you ever gone to a conference and never seen the outside of the hotel, or gotten to enjoy the city you’re in? Join video pioneer, book author, angel investor, and MarketingProfs friend Steve Garfield on an early morning photo walk through Boston’s beautiful, always-evolving Seaport District. Steve will give you photo tips to get […]

[Roll Up Your Sleeves] How to Unlock the Power of a Strong Organic Social Media Strategy

Are your organic content marketing attempts failing, leading you to abandon organic strategies altogether and resort to paid methods? The good news is you can save a significant amount of money by combining paid and organic social media strategies. The even better news is that organic social media is still alive and kicking! Learn what […]