Stories don’t compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences so they […]
Read MoreThe B2B influencer marketing industry is becoming increasingly saturated. Fortunately for you, even though other brands are dipping their toes in the proverbial water, there are few brands implementing strategies that actually drive results around the business outcomes that matter most. In this session, we’ll strip out the vanity metrics, small-scale tests, and other BS […]
Read MoreMost B2B marketers participate in at least one private online community, and if asked, they’d likely express the positive impact it’s had on them, both personally and professionally. So why don’t we see more B2B brands managing their own communities? The truth is that many companies have overlooked the benefits and positive impact managing a […]
Read MoreDo highly educated people prefer academic language? Is jargon the shared vocabulary of specialists? Most would say yes, but this session will show that plain language gives you a competitive advantage when communicating with busy professionals. Drawing from fresh 2023 research on buying behaviors in healthcare, Ahava will demonstrate how plain language at the top […]
Read MoreB2B Marketers often need to present to groups both large and small—in conference rooms and (sometimes) on stages. You’re asked to present campaigns, report on results, speak publicly, and lead meetings in a variety of situations: live, virtual, or (sometimes) hybrid. The question is: How effective a communicator are you? Forget about your words for […]
Read MoreInternal influencers have emerged as essential organic growth drivers for B2B companies. They know the product, customer, and industry—and they often already have a devoted following. Join Ashley Faus and Devin Bramhall to learn how to increase the impact of your marketing by incorporating internal influencers into your marketing strategy. In this session, you’ll learn: […]
Read MoreEvery day as marketers, we employ marketing language. However, unlike accounting or finance, marketing language lacks standardization. Consequently, we can lose not only efficiency, but also respect. Our language must resonate with our audiences and our C-suite, as they hold the power to either boost or harm our marketing efforts. Join MarketingProfs founder and CEO […]
Read MoreEvery B2B organization desires to grow, yet many focus their marketing simply on attracting new customers. But is this trend changing? According to a recent study by Braze, 45% of brands stated they were allocating more than half of their marketing budget to customer retention. This response highlights the importance of having meaningful engagement across […]
Read MoreGoogle has automated a LOT of paid search, but one of the last places they have not is on creative and landing pages. Marketers spend billions of dollars to drive their users to pages that quite simply don’t answer the customer’s questions. Research shows many marketers are wasting a LOT of their customers’ time by […]
Read MoreYou know sales enablement is more critical than ever to your company’s immediate health and future success. But like most organizations, your sales and marketing teams are more at odds than ever, and sales enablement is a must-check box you’re simply not checking. Until today. After this radically candid, results-focused session, you’ll walk away knowing […]
Read More
