B2B marketers are losing resources and budgets in a challenging environment because they have difficulty demonstrating their ROI to management. This is especially true in B2B marketing over long purchase cycles. It’s hard to quantify the impact as part of the customer experience, website, or outreach. So, what can we do to showcase our ROI […]
Read MoreIt’s 2023, and we’re still debating best practices for email marketing. Whether it’s subject line length, image or text-based creative, how to measure the impact of email, or email authentication, we continue to have conversations—and often conflict—about how to show up in the inbox in a timely, targeted, and relevant way. Join Michael Barber as […]
Read MoreHave you looked at your content creation strategy with fresh eyes? Have you thought about the evolution of your program with a pointed goal of shaking things up? Joe Pulizzi thinks it’s high time. Back at MarketingProfs again after several years, he’ll deliver five fresh content marketing ideas you aren’t yet thinking about—YET! Joe’s insights […]
Read MoreBingo isn’t just for church basements and hipster bars… it’s here at MarketingProfs, too! Join us for a special B2B-inspired version of this classic game. Enjoy your lunch and win prizes, all while our own George B. Thomas leads you on a B2B Bingo Game you won’t soon forget. You’ll grab your lunch from the […]
Read MoreDuring difficult or challenging times, we’re often visited by a couple of familiar (and unwelcome) guests—anxiety and uncertainty. And more likely than not… they overstay their welcome, throw wet towels on the floor, and refuse to give us back the master bedroom of our brains. As marketers, we often live in a world of uncertainty—we […]
Read MoreStep right up and step into the dazzling extravaganza that is the B2B Carnival! Prepare to be enchanted by a kaleidoscope of networking opportunities! Navigate the bustling midway of possibilities! Immerse yourself in thrilling, never-before-seen connections! And win prizes at mesmerizing games! Join us under the big top for a Carnival of Connection: networking, prizes, […]
Read MoreMeeting up with our favorite B2B marketers feels like coming home to us. We want you to feel the same. Join us on Wednesday evening as we kick off the 18th annual MarketingProfs B2B Marketing Forum with a Welcome Home party at the Lifted Pool Bar. This is your chance to get settled in, reunited or meet […]
Read MoreAre you traveling solo? Or is this your first time to the MarketingProfs B2B Marketing Forum… and you aren’t sure what to expect? Then you won’t want to miss this kick-off event! Join MarketingProfs’s own George B. Thomas and the MarketingProfs team to discover the ins, the outs, and all the in-betweens of the conference… […]
Read MoreNo matter what the platform says, you probably don’t own the rights in what AI creates for you, and there’s a good chance that several AI companies broke the law when they trained their software. As an IP and internet lawyer, Ruth Carter, Esq. has had a lot of face palms and what-were-they-thinking-?! moments in […]
Read MoreDo your sales meetings leave customers excited or confused? Do your sales reps focus on features or compelling reasons to buy? Join April Dunford to get a step-by-step framework for building a sales pitch that is differentiating, compelling, and most importantly, gets you business. This talk will show before-and-after examples from Help Scout, Postman, and […]
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