MarketingProfs B2B Forum 2023


Building a Journey Web for Your Business: Mapping the Chaotic Routes Your Customers Take to Buy From You

Linear journeys and funnels don’t always work when your customer has access to that thing called the internet and can do whatever they want. So how do you create a content plan that attracts them to you, educates, answers questions, overcomes objections, and converts all at the same time? Join Paul Ince to work through […]

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Content Marketing in Less-than-Exciting Industries: How to Create Intriguing Content That Drives Results

If your company is in a “less glamorous” industry like printer supplies, electronics manufacturing, or civil engineering, you might be struggling with content. In fact, creating compelling content may seem downright impossible. After all, what’s fun about assembling circuit boards? How can you possibly make a new concrete formulation seem exciting? Not only can you […]

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The Brand Benefits Playbook

Today’s customers think less about products and more about brands, whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way. Join Dr. Allen […]

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Navigating the Labyrinth: Three Steps That Lead Every GTM Strategy and Buyer to Great Content

In today’s digital landscape, the path from a brand to a buyer is no longer a straight line, but a labyrinth. For demand and content marketers navigating this complex journey, creating content that resonates with your target audience is a key challenge. Join Randy Frisch to dissect this challenge into three manageable steps. Attendees will […]

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Preparing For the Next Generation of B2B Marketing-Driven Experiences, Presented by Demand Spring

Today’s marketing-driven experiences are relatively static and one-way. With the evolution and focus on generative AI and growing buyer expectations, dynamic B2B marketing experiences once only talked about are becoming a reality. Join Matt Roberts, CEO of Demand Spring, and learn about the actions B2B marketers need to take today to prepare for and deliver […]

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Movin’ On Ops: Improving Content Processes for a More Efficient Team

Most marketers spend lots of time optimizing their content, but nowhere near enough time optimizing the processes that make that content possible. Streamlined content operations can help improve content quality, increase productivity, boost team morale and collaboration, and ultimately make content a more cost-efficient tool in your brand’s tool belt. This actionable session will provide […]

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[Roll Up Your Sleeves] Creating Content to Bust Biases and Convert

Psychology and neuroscience are shining an illuminating light into why your marketing isn’t as effective as you’d like it to be—brains are pesky machines that cause errors in decision-making and ruin your conversions! Join Automation Ninjas founder Kenda Macdonald in this hands-on session to discover the 4 different areas in which your consumers will be […]

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Unlocking Success: The CASH Framework for Sales and Marketing Harmony

Join A.Lee Judge for a game-changing session delving into the common challenges that prevent marketing and sales from working together effectively, such as poor communication, misaligned goals, incompatible software systems, and the thorny issue of attribution. But we won’t stop there! You’ll explore the innovative CASH framework A. Lee Judge developed, which will provide you […]

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Dine & Doodle: Wake Up Your Visual Brain (No Artistic Talent Required!)

Did you know that your brain devotes 50% of its surface to visual processing? And did you know that when you express an idea by drawing, you engage a different part of your brain? What’s more, you engage others differently, too! There’s tremendous power in the visual. Yet in marketing, we tend to rely more […]

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How to Power Your B2B Marketing With Generative AI

Artificial intelligence gives B2B marketers the power to dramatically enhance creativity and drive efficiency, but the technology also presents challenges that will impact every marketing team. This session explores the potential and pitfalls of generative AI technologies. You’ll be inspired by the latest trends and breakthroughs in AI’s ability to produce text, images, video, audio, […]

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