MarketingProfs B2B Forum 2023


Navigating the Labyrinth: Three Steps That Lead Every GTM Strategy and Buyer to Great Content

In today’s digital landscape, the path from a brand to a buyer is no longer a straight line, but a labyrinth. For demand and content marketers navigating this complex journey, creating content that resonates with your target audience is a key challenge. Join Randy Frisch to dissect this challenge into three manageable steps. Attendees will […]

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Preparing For the Next Generation of B2B Marketing-Driven Experiences, Presented by Demand Spring

Today’s marketing-driven experiences are relatively static and one-way. With the evolution and focus on generative AI and growing buyer expectations, dynamic B2B marketing experiences once only talked about are becoming a reality. Join Matt Roberts, CEO of Demand Spring, and learn about the actions B2B marketers need to take today to prepare for and deliver […]

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Movin’ On Ops: Improving Content Processes for a More Efficient Team

Most marketers spend lots of time optimizing their content, but nowhere near enough time optimizing the processes that make that content possible. Streamlined content operations can help improve content quality, increase productivity, boost team morale and collaboration, and ultimately make content a more cost-efficient tool in your brand’s tool belt. This actionable session will provide […]

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[Roll Up Your Sleeves] Creating Content to Bust Biases and Convert

Psychology and neuroscience are shining an illuminating light into why your marketing isn’t as effective as you’d like it to be—brains are pesky machines that cause errors in decision-making and ruin your conversions! Join Automation Ninjas founder Kenda Macdonald in this hands-on session to discover the 4 different areas in which your consumers will be […]

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Unlocking Success: The CASH Framework for Sales and Marketing Harmony

Join A.Lee Judge for a game-changing session delving into the common challenges that prevent marketing and sales from working together effectively, such as poor communication, misaligned goals, incompatible software systems, and the thorny issue of attribution. But we won’t stop there! You’ll explore the innovative CASH framework A. Lee Judge developed, which will provide you […]

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Dine & Doodle: Wake Up Your Visual Brain (No Artistic Talent Required!)

Did you know that your brain devotes 50% of its surface to visual processing? And did you know that when you express an idea by drawing, you engage a different part of your brain? What’s more, you engage others differently, too! There’s tremendous power in the visual. Yet in marketing, we tend to rely more […]

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How to Power Your B2B Marketing With Generative AI

Artificial intelligence gives B2B marketers the power to dramatically enhance creativity and drive efficiency, but the technology also presents challenges that will impact every marketing team. This session explores the potential and pitfalls of generative AI technologies. You’ll be inspired by the latest trends and breakthroughs in AI’s ability to produce text, images, video, audio, […]

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Expert-Led Roundtables

Grab a cup of joe and talk about your favorite topic with one of our awesome speakers. Ahava Leibtag: Using Pop Culture in B2B Allen Weiss: Positioning/Marketing Strategy Andy Crestodina: Strategic SEO Carlos Hidalgo: Data and Personalization Christopher S. Penn: Preparing for AI George B. Thomas: Sales Enablement Seats are limited for these sessions and […]

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[Roll Up Your Sleeves] Playing Favorites: Inside the Development Process of Shows (Podcasts and Video) Audiences Adore

Every day, your audience looks for reasons to drop or avoid adding YOUR podcast or video series. When the world’s biggest celebrities, brightest minds, and most inspiring storytellers all create shows too, how do we ensure we get into our audience’s rotation—and stay there? The good news is that although our podcasts and video series […]

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BYO Goodbye

We miss you already. But don’t say goodbye just yet… join your fellow marketers for a nibble and a drink for a final party in the Crescendo Lobby Bar. Reminisce about all you learned, all you loved, and all the ways you’re going to grow your marketing, your career, and your new relationships for a […]

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