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Read MoreMost marketers focus on attracting and converting leads who are actively in-market for a solution. But this represents less than 1% of your total target audience, leaving LOTS of future business up for grabs. What if you could win the hearts and minds of all those others who don’t yet need what you offer, but […]
Read MoreIt’s famous for speed, but that’s not the only reason to use generative AI. AI can also help you create content that is more targeted, more comprehensive, and more effective. It just takes a few extra prompts. Join Andy Crestodina to explore a new approach for using AI to create high-impact content. In this session, […]
Read MoreMuch is being made of the traditional B2B marketing model changing. The strategy of generating leads, nurturing those leads, and driving MQLs is becoming a thing of the past. Privacy concerns, AI, ABM, and customers becoming more digitally savvy are leading to a major disruption in traditional B2B marketing tactics. Join Moni Oloyede in this […]
Read MoreBlind spots no more! You pore over your social content and analyze your data, yet competitors’ strategies remain shrouded in mystery. This session will lift that invisibility cloak and make you the ultimate B2B social spy! Join Dorien Morin-van Dam to take a deep dive into the world of competitive analysis, unmasking your rivals’ organic […]
Read MoreB2B marketers follow the rules. But today, the thing that may not make sense is the thing that may work best. You know your target audience doesn’t always behave logically. Scientific research shows they often act irrationally, making decisions that aren’t as considered as we think. Yet you can get more of them to consider […]
Read MoreHow do you capture a CEO’s voice, especially if she writes in hot pink? Can a machine capture a leader’s unique voice and tone, bad puns, dad jokes, and pop culture references for newsletters, social posts, and other content? Join Ahava Leibtag to explore if AI can fully take content writing off your CEO’s plate, […]
Read MoreMarketers are often told to keep their emails short. “No one reads anymore!” But how do you get readers interested in your offer if your messages are short? The answer is: Ignore that advice! You can write longer copy—as long as it’s engaging to read. Join email copywriter Jeffrey G. Thomas as he reveals secret […]
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