Marketing roles are evolving faster than most career paths can keep up with. As AI and automation accelerate execution, the greatest value marketers bring is no longer just campaign output, but the ability to design systems that drive sustainable growth. Mike Rizzo will share why future marketing leaders are emerging from operational and technology-driven backgrounds, […]
Read MoreB2B content sure sounds the same lately, doesn’t it? Scroll your LinkedIn feed, your inbox, or your competitors’ blogs (you know the ones), and you’ll likely tune out within minutes. And so do your buyers. This is where the lost art of writing comes in. While most companies focus on producing more faster and cheaper, […]
Read MoreWhen marketing performance dips, teams often react by adding more tactics, tools, or channels—creating complexity instead of clarity. This session shows you how to optimize existing marketing systems rather than rebuild them under pressure. Using a vendor-neutral framework focused on credibility, usability, visibility, sellability, and scalability, Lorrie Thomas will show you how to diagnose where […]
Read MoreDemand generation and content marketing are both critical to pipeline, yet many organizations treat them as separate functions, resulting in siloed work, inconsistent messaging, and missed opportunities. This session shows how to align demand and content across strategy, planning, and execution to drive stronger results. Using practical frameworks and real-world B2B case examples, Sabina Iyengar […]
Read MoreNearly half of all professionals feel stuck—trapped in unfulfilling careers, stagnant relationships, or financial plateaus. The statistics are sobering: 33% to 50% of adults report feeling lost socially, financially, and professionally. But feeling this way isn’t a life sentence. It’s a starting point. Carlos Hidalgo will share his transformative journey of being successful yet unfulfilled […]
Read MoreEvery brand has an influence mix—the combination of voices that shape how buyers discover, evaluate, and trust you. It includes analysts, executives, customers, creators, journalists, and internal experts. Most companies manage these voices in silos. Influence orchestration is about coordinating them intentionally. Buyers don’t form opinions from a single piece of content or from seeing […]
Read MoreDoes your marketing organization ever feel like Dorothy’s house, swirling around in a tornado? You’re saying yes to everything; you have no clear, differentiated positioning or messaging; and you have a whirlwind of tactics that should work but somehow fall short. Let’s get you back on solid ground. Megan Pratt will share real-life examples and […]
Read MoreEven the most experienced B2B teams sometimes find themselves staring at a content calendar that looks full but feels empty. You’re generating more content than ever, and your tech stack is so packed with tools, it’s about to topple. But all that content is still falling flat, and AI “help” feels more generic than generative. […]
Read MoreSearch and digital performance are changing faster than our traditional measurement frameworks. With the rise of Google’s AI Overviews and other generative search engines ushering in more zero-click experiences, traditional metrics are losing their meaning. At the same time, privacy restrictions, bot traffic, and fragmented analytics mean marketers are often working with incomplete, messy, or […]
Read More
