Search engines and AI tools no longer rely on keywords alone—they rely on structure, context, and clarity to understand content. Many B2B teams create strong editorial content that underperforms because the data layer behind it is unclear or misaligned. Ahava Leibtag will show you how content functions as a data layer, and how schema, generative […]
Read MoreLinkedIn video is one of the most underused tools in B2B marketing. Not because marketers don’t believe in video, but because most lack a repeatable system to use it. Louise Brogan will share a practical framework for building a LinkedIn video strategy that fits real B2B workflows, whether you’re a team of one or part […]
Read MoreWhat if your weekly marketing tasks ran themselves? Agentic AI is making that possible—autonomous software that executes work without constant oversight. This session breaks down how marketers can build, deploy, and delegate to AI agents that handle everything from content generation to workflow automation. Christopher Penn will provide a practical, three-stage roadmap—from beginner-friendly tools to […]
Read MoreWhen budgets tighten, marketing is often first on the chopping block. Why? Because most marketing teams can’t articulate ROI in CFO-friendly language. Tarah Neujahr will share the measurement frameworks that protected—and grew—a marketing investment through an IPO and multiple budget cycles. You’ll learn why cutting demand generation for short-term lead gen ultimately hurts pipeline, how […]
Read MoreMost B2B marketing teams are creating more video than ever—but most of it isn’t driving meaningful business results. Without a clear strategy, consistent distribution, and measurable goals, video becomes just another content tactic instead of a reliable driver of pipeline and revenue. High-performing teams take a different approach. They treat video production as a system […]
Read MoreIn the rush to produce more content with AI, many teams are optimizing for volume, not trust. But more content doesn’t automatically mean more impact. In fact, the race to publish faster and cheaper is quietly eroding credibility, engagement, and—ultimately—pipeline. Wil Reynolds challenges the “more is better” mindset with real data. You’ll see exactly how […]
Read MoreAI isn’t just changing how we work—it’s fundamentally rewiring how your customers think, feel, trust, and make decisions. Drawing on the latest research in cognitive science, social psychology, and consumer behavior, Mark Schaefer will take you beyond the AI hype to explore five profound shifts already reshaping your audience: from the erosion of deep thinking […]
Read MoreAs B2B buying journeys become more public, regulated industries face a growing challenge: social media now functions as a visible customer service and risk channel, not just a marketing one. This session explores how regulated B2B brands—including financial services, healthcare, and enterprise SaaS—are operationalizing social care to protect trust, improve response times, and reduce compliance […]
Read MoreGreat marketing doesn’t start with technology—it starts with stories that move people. But as tools evolve and audiences fragment, the way we craft and deliver those stories must evolve, too. In this fast-paced, storytelling-driven session, best-selling author Joe Lazer (The Storytelling Edge and Super Skill) introduces a practical framework for storytelling innovation—helping marketers and creatives […]
Read MoreHave you ever been expected to build demand for a product that doesn’t exist yet, in a market you don’t fully understand, with internal stakeholders who aren’t in alignment? If you’ve been there before (or find yourself there now), this session is for you. Most B2B go-to-market frameworks assume you start with clarity: defined positioning, […]
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