Join Sameer Sangal to discover how HealthEdge transformed its email and landing page creation process to deliver exceptional customer experiences at scale. By embracing a streamlined, no-code approach and building efficiencies into the process with optimized workflows and approvals, the team eliminated the complexities of HTML coding and empowered everyone to collaborate and contribute effortlessly. […]
Read MoreYou want people to engage with your marketing—but today’s behavioral scientists have confirmed that your customers and prospects are often on autopilot. They don’t “make” decisions; they default to automatic, reflexive, hardwired responses. Social scientists have documented 200+ of these decision defaults. While you’ve probably never heard of many, some influence what people click, who […]
Read MoreConnecting with an expert audience is a delicate balance. They expect rigorous and up-to-date information on complex topics, but they don’t want to be bored by bland white papers, blogs, and webinars. How can marketers meet ever-growing demand for content while maintaining quality and rigor? Jesse Harris and Shane Hanlon will share practical tips for […]
Read MoreIn today’s B2B landscape, the distinction between growth marketing and demand generation is often misunderstood, leading many to limit their potential reach. This session will clear up these common misconceptions, emphasizing how growth marketing encompasses far more than generating immediate demand. Sabina Iyengar will introduce you to the Grow-Tailor-Mature™ framework—a strategic approach designed to drive […]
Read MoreThe old B2B playbook—gating content, blasting emails, and chasing MQLs—isn’t just ineffective, it’s actively damaging our ability to drive sustainable growth. But what specific tactics should replace it? Jon Miller will provide a practical framework for transforming your marketing into continuous, personalized experiences, orchestrating the perfect sequence of touches for each buyer—just like a perfectly […]
Read MoreHere’s the truth: if YOU’RE feeling “meh” about your copy, your audience will feel the same. That spark of excitement is still in there somewhere…but it’s buried under bland nothingness, marketing speak, and total disengagement with how you actually want your customers to feel. If your copy is falling flat—and your inspiration’s been stomped out […]
Read MoreThere is research everywhere, yet nowhere. There are so many personas, but they can’t be reused for other lines of business. The challenge is clear: How does a large company transform marketing decision-making to be audience-centric? Join Cheri Hulse to discover how to glean useful audience research and insights—and to infuse them into businesses of […]
Read MoreThere is one thing AI doesn’t possess: fear. To thrive in our AI-fueled world, humans only need to look back at artists who’ve already paved the way. Join Brian Burkhart for unique ideas, techniques, and best practices for humans to thrive through brave expression. Push fear aside, be bold, and rise up! In this session, […]
Read MoreThe finance team at your company can be your greatest ally or your worst enemy. Finance folks use a language and decision-making style based on profit and loss and expenses and revenue, which doesn’t always mesh with how marketing is thinking about your budget. If you lean too hard into trackable demand gen metrics, you […]
Read MoreBeing the sole marketer at a start-up or small company isn’t glamorous. Budgets are scarce, you’re expected to understand everything from SEO to event production to product/market fit, and “plans” must be created with little data to inform your decisions. It’s daunting. It’s also thrilling. With little bureaucracy to slow you down, your efforts could […]
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