What if your next customer complaint could lead to a sale? Social media customer care is more than damage control—it’s a unique opportunity to turn moments of frustration into loyalty-building and revenue-driving interactions. Brooke Sellas will help you explore how B2B brands like yours can leverage social care to uncover hidden sales opportunities and strengthen […]
Read MoreTrust has been declining among audiences for nearly two decades. But, it’s steady in one place—people trust people like themselves. Unfortunately, it’s harder than ever for buyers to see themselves in our stories. To create a journey that builds trust, we need to treat it like a playground, allowing people to enter and exit as […]
Read MoreLet’s face it…most B2B influencer programs could use a little therapy. Between chasing big names, micromanaging creators, and measuring likes instead of impact, it’s no wonder so many campaigns end in frustration and ghosting. But don’t worry—you’re not alone, and help is here. Join Ashley Zeckman, CEO of Onalytica, for a judgment-free session that gets […]
Read MoreWondering how to turn AI into your new favorite colleague(s)? Learn how one marketing team transformed by adding 100+ AI teammates to support their 25-person team, achieving dramatic results in just six months. Join Liza Adams for a practical case study that shows exactly how they built, deployed, and connected custom GPTs across marketing functions, […]
Read MoreAs new ad formats like streaming audio, connected TV, and AR emerge, marketers must balance funding proven Google Search campaigns while testing fresh opportunities. Join Michael Wisby for a strategic framework to experiment with “micro-budgets,” identify audience overlaps, and set agile budgets for rapid testing. You’ll learn to present structured plans to stakeholders, ensuring smart, […]
Read MoreJoin Stephanie Ristow to learn about the most challenging (and internally tumultuous) phase of a prospect lifecycle for a marketer: turning marketing qualified leads into valid sales opportunities. Stephanie will walk you through how to evaluate where your leads are in the funnel, what milestones make sense for your business, and how to create a […]
Read MoreDon’t get lost in the AI hype! Join Shashi Bellamkonda to learn how to cut through the noise with a clear, strategic framework for leveraging AI in your marketing efforts. Explore beyond ChatGPT to the full spectrum of AI capabilities, from analytics and prediction to content generation. Shashi will help you discover how to identify […]
Read MoreWith the rise of AI tools in marketing, many of us are asking how AI can make our marketing work more efficient and provide deeper insights into our data. Janet Driscoll Miller will demonstrate how you can streamline your marketing reports using automation and AI tools, freeing up more time for deeper analysis. Janet will […]
Read MoreWondering how to effectively present marketing results to company leadership and board members in a way that resonates? Katie Roudabush will share the key to translating marketing successes into a language non-marketers understand, including choosing the right data points and crafting a compelling narrative for CEOs, CFOs, and board members. Join Katie to discover how […]
Read MoreJoin Mariah Bliss to explore the emerging field of performance copywriting—highlighting how it combines the art of persuasive storytelling with the science of testing, analytics, and channel optimization. Mariah will show you how to apply performance copywriting best practices to improve channel performance while avoiding common pitfalls, as well as how to communicate results to […]
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