We’ve all been there—you inherit an outdated, clunky website that’s about as effective as a fax machine in 2025. But before you light a match and start over, know this: you don’t need a massive budget to turn things around. Join Katie Desmond and Patrick McPhail for ten practical, low-cost fixes that can transform your […]
Read MoreGo-to-market (GTM) success isn’t just about great strategy—it’s about avoiding the biggest pitfalls that derail launches. In this interactive session, Phoenix Harvey will discuss three major GTM threats: crashouts (when marketers hit a breaking point due to common frustrations like being sidelined or ignored), burnouts (when relentless pressure and workload overload lead to exhaustion), and […]
Read MoreGetting your ideal audience to see your message as right for them—quickly—is critical, especially when there’s so much competition for time, attention, and resources. But what do you do when all the reasons your message is “right” aren’t right for those you’re talking to? 25-year message strategist and speaker Tamsen Webster will show you how […]
Read MoreToday’s customers think less about products and more about brands, whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way. Join Dr. Allen […]
Read MoreAI is already transforming marketing, but not every team will benefit equally. Those who integrate AI effectively will outpace their competition, exceed their targets, and maybe even rediscover their love of the marketing craft. Those who don’t will get stuck in endless pilot projects, frustrated teams, and wasted investments. Make sure you end up in […]
Read MoreWhat if your next customer complaint could lead to a sale? Social media customer care is more than damage control—it’s a unique opportunity to turn moments of frustration into loyalty-building and revenue-driving interactions. Brooke Sellas will help you explore how B2B brands like yours can leverage social care to uncover hidden sales opportunities and strengthen […]
Read MoreTrust has been declining among audiences for nearly two decades. But, it’s steady in one place—people trust people like themselves. Unfortunately, it’s harder than ever for buyers to see themselves in our stories. To create a journey that builds trust, we need to treat it like a playground, allowing people to enter and exit as […]
Read MoreLet’s face it…most B2B influencer programs could use a little therapy. Between chasing big names, micromanaging creators, and measuring likes instead of impact, it’s no wonder so many campaigns end in frustration and ghosting. But don’t worry—you’re not alone, and help is here. Join Ashley Zeckman, CEO of Onalytica, for a judgment-free session that gets […]
Read MoreWondering how to turn AI into your new favorite colleague(s)? Learn how one marketing team transformed by adding 100+ AI teammates to support their 25-person team, achieving dramatic results in just six months. Join Liza Adams for a practical case study that shows exactly how they built, deployed, and connected custom GPTs across marketing functions, […]
Read MoreAs new ad formats like streaming audio, connected TV, and AR emerge, marketers must balance funding proven Google Search campaigns while testing fresh opportunities. Join Michael Wisby for a strategic framework to experiment with “micro-budgets,” identify audience overlaps, and set agile budgets for rapid testing. You’ll learn to present structured plans to stakeholders, ensuring smart, […]
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