A staggering 90% of respondents to a recent marketing survey indicated that they believe influencer marketing to be effective. And yet, according to a CMO Council report, only 33% of C-level business leaders report having a formal strategy in place. In this session, you’ll learn from Agorapulse’s head of strategic partnerships how to identify and […]
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We’re watching it happen. Automation is running rampant. Creativity is being outsourced to agencies. AI is lurking around the corner. B2B Marketers are being pushed and prodded to conform with scoring & forms & templates & workflows. A gazillion tools and platforms exist to help us better connect with buyers–and more are on the way. […]
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How do we navigate this strange age of “woke-washed” marketing? In this session, we’ll reconsider the role brands play in aligning with consumers on shared values. We’ll examine brand actions that help social movements, and those that pander. We’ll share what marketers can do to protect both brand reputation and the social movements we want […]
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Stop me if you’ve heard this one before. Your ideal buyers are out there, desperately searching for exactly what you’re offering (you just know it). But no matter how many days and sleepless nights you spend writing, rewriting, and re-rewriting your website copy, your ideal buyers just aren’t biting. If this sounds familiar, you won’t […]
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Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform their careers, and the industry.
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Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform their careers, and the industry.
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To successfully run and accelerate the business of B2B marketing, marketing leaders need to first take a look at their planning and strategy: the backbone of marketing performance success. Oftentimes, plans are living in tools that are disconnected from the rest of the martech stack. This leads to limited visibility into spending and performance. How […]
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It’s been a wild couple of years riding the in-person to virtual to in-person rollercoaster. Your customers and prospects are real humans going through the same wild ride, and they are craving connection! Now more than ever, B2B marketers need to design a strategy to connect meaningfully with humans behind the screens. Join this session […]
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As B2B marketers, we have a high standard for personalization and data-driven campaigns. But with thousands (even millions) of new data points flowing into your database every day, the potential for “bad data” to de-rail your marketing efforts, muddy your reports, and cloud your view of your ideal customer profile (ICP) has never been higher. […]
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