MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021


8 Powerful Secrets for Creating Addictive Website Copy for Every Single Industry

Stop me if you’ve heard this one before. Your ideal buyers are out there, desperately searching for exactly what you’re offering (you just know it). But no matter how many days and sleepless nights you spend writing, rewriting, and re-rewriting your website copy, your ideal buyers just aren’t biting. If this sounds familiar, you won’t […]

Read More

Closing Keynote— Using Science to Stay One Step Ahead Rather Than Following the Latest Trends in B2B

Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform their careers, and the industry.

Read More

Luncheon Keynote— Understanding Web3 Through a Marketing Lens: How to Evaluate Whether Web3 Adds Value to your Business

Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform their careers, and the industry.

Read More

Marketing Business Acceleration: From Theory to Practice, Presented by UpTempo

To successfully run and accelerate the business of B2B marketing, marketing leaders need to first take a look at their planning and strategy: the backbone of marketing performance success. Oftentimes, plans are living in tools that are disconnected from the rest of the martech stack. This leads to limited visibility into spending and performance. How […]

Read More

Making Marketing More Personal, Not Personalized, Presented by Printfection

It’s been a wild couple of years riding the in-person to virtual to in-person rollercoaster. Your customers and prospects are real humans going through the same wild ride, and they are craving connection! Now more than ever, B2B marketers need to design a strategy to connect meaningfully with humans behind the screens. Join this session […]

Read More

Who is Your Customer? Capturing (and Maintaining) the Data Points That Matter, Presented by Validity

As B2B marketers, we have a high standard for personalization and data-driven campaigns. But with thousands (even millions) of new data points flowing into your database every day, the potential for “bad data” to de-rail your marketing efforts, muddy your reports, and cloud your view of your ideal customer profile (ICP) has never been higher. […]

Read More

TikToks, Shorts, Explainers, Oh My! B2B Video Strategies for 2023, Presented by Vidyard

The use of video by B2B marketing teams is exploding. From educational content for websites and inbound marketing to TikToks, YouTube Shorts, and other forms of social video, the opportunities are endless. But where should you focus your efforts for the biggest bang? Which channels drive meaningful engagement from B2B audiences? Can B2B brands really […]

Read More

Innovative Strategies to Amp Up B2B Referral Generation

Referrals are the lifeblood of growth for many organizations, yet few do anything intentionally to amplify this channel. Join John Jantsch, best-selling author of The Referral Engine, as he outlines three specific approaches that any B2B business or marketing agency can employ to generate referrals while increasing client retention. You’ll learn: How to generate referrals […]

Read More

The 4 Pillars of Thought Leadership

Everybody wants to be an influencer. A spokesperson. A thought leader. Individuals want to build their personal brands, companies want to build their reputation in their industry, and marketers everywhere want to leverage these people and brands to influence customers and job candidates. But what makes a “thought leader”? How do you go from unknown […]

Read More

The Impact of Streaming B2B Video Networks

The current size of the global video streaming market is around $473 billion, and growing fast. Needless to say, there’s an enormous audience and appetite for such content. This extends to the B2B world and yet, for many years, B2B organizations shied away from getting on board. The reality is that B2B companies must embrace […]

Read More

Sponsors That Change the Game







Media Partners

Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: | (866) 557-9625