MarketingProfs B2B Forum 2023


Navigating the Labyrinth: Three Steps That Lead Every GTM Strategy and Buyer to Great Content

In today’s digital landscape, the path from a brand to a buyer is no longer a straight line, but a labyrinth. For demand and content marketers navigating this complex journey, creating content that resonates with your target audience is a key challenge. Join Randy Frisch to dissect this challenge into three manageable steps. Attendees will […]

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Preparing For the Next Generation of B2B Marketing-Driven Experiences, Presented by Demand Spring

Today’s marketing-driven experiences are relatively static and one-way. With the evolution and focus on generative AI and growing buyer expectations, dynamic B2B marketing experiences once only talked about are becoming a reality. Join Matt Roberts, CEO of Demand Spring, and learn about the actions B2B marketers need to take today to prepare for and deliver […]

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Movin’ On Ops: Improving Content Processes for a More Efficient Team

Most marketers spend lots of time optimizing their content, but nowhere near enough time optimizing the processes that make that content possible. Streamlined content operations can help improve content quality, increase productivity, boost team morale and collaboration, and ultimately make content a more cost-efficient tool in your brand’s tool belt. This actionable session will provide […]

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Unlocking Success: The CASH Framework for Sales and Marketing Harmony

Join A.Lee Judge for a game-changing session delving into the common challenges that prevent marketing and sales from working together effectively, such as poor communication, misaligned goals, incompatible software systems, and the thorny issue of attribution. But we won’t stop there! You’ll explore the innovative CASH framework A. Lee Judge developed, which will provide you […]

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Dine & Doodle: Wake Up Your Visual Brain (No Artistic Talent Required!)

Did you know that your brain devotes 50% of its surface to visual processing? And did you know that when you express an idea by drawing, you engage a different part of your brain? What’s more, you engage others differently, too! There’s tremendous power in the visual. Yet in marketing, we tend to rely more […]

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How to Power Your B2B Marketing With Generative AI

Artificial intelligence gives B2B marketers the power to dramatically enhance creativity and drive efficiency, but the technology also presents challenges that will impact every marketing team. This session explores the potential and pitfalls of generative AI technologies. You’ll be inspired by the latest trends and breakthroughs in AI’s ability to produce text, images, video, audio, […]

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Fresh Take: Webinars as a Pipeline Accelerator, Presented by Hubilo

According to a 2023 Forrester Survey, 79% of marketers emphasize customer understanding in events and webinars, yet 64% struggle to utilize insights to impact pipeline. An array of new tools promise to help the modern marketer grow new revenue, gain insights, and improve ROI. What if you could turn to trusted solutions—webinars and events—to achieve […]

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Nurturing Brand Loyalty: The Art of Building a B2B Community With Events, Presented by Cvent

It’s time to breathe life into a vibrant community around your events—a move that can seriously ramp up brand loyalty and affinity. Join Stacey Sheppard from Cvent to dive into networking and collaboration best practices tailored specifically to stimulate B2B engagement and foster long-term relationships. You’ll explore the crucial role fostering a sense of community […]

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497 First-Page Rankings in 7 Weeks: How Pillar-Based Marketing Is Changing SEO, Presented by DemandJump

Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO […]

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How to Automate Sales and Loyalty Incentives in a Competitive Market, Presented by Tango Card

Automate your sales and loyalty incentives to become more competitive. Incentives work. They help initiate conversations, motivate your target audience, and compensate prospects for their time. In turn, they create a positive association with your company and encourage customer engagement throughout the sales cycle. Which incentives make sense for your business model? How do you […]

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