Archives

How To Create The Ultimate Ambassador Program to Build Brand Visibility, Presented by Agorapulse

A staggering 90% of respondents to a recent marketing survey indicated that they believe influencer marketing to be effective. And yet, according to a CMO Council report, only 33% of C-level business leaders report having a formal strategy in place. In this session, you’ll learn from Agorapulse’s head of strategic partnerships how to identify and […]

Keynote: The Surprising Role of Creativity in B2B, sponsored by Knak

We’re watching it happen. Automation is running rampant. Creativity is being outsourced to agencies. AI is lurking around the corner. B2B Marketers are being pushed and prodded to conform with scoring & forms & templates & workflows. A gazillion tools and platforms exist to help us better connect with buyers–and more are on the way. […]

Opening Act and Remarks

How to Navigate the New Normal: When Social Movements + Marketing Collide

How do we navigate this strange age of “woke-washed” marketing? In this session, we’ll reconsider the role brands play in aligning with consumers on shared values. We’ll examine brand actions that help social movements, and those that pander. We’ll share what marketers can do to protect both brand reputation and the social movements we want […]

8 Powerful Secrets for Creating Addictive Website Copy for Every Single Industry

Stop me if you’ve heard this one before. Your ideal buyers are out there, desperately searching for exactly what you’re offering (you just know it). But no matter how many days and sleepless nights you spend writing, rewriting, and re-rewriting your website copy, your ideal buyers just aren’t biting. If this sounds familiar, you won’t […]

Closing Keynote— Using Science to Stay One Step Ahead Rather Than Following the Latest Trends in B2B

Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform their careers, and the industry.

Luncheon Keynote— Understanding Web3 Through a Marketing Lens: How to Evaluate Whether Web3 Adds Value to Your Business

Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform their careers, and the industry.

Marketing Business Acceleration: From Theory to Practice, Presented by UpTempo

To successfully run and accelerate the business of B2B marketing, marketing leaders need to first take a look at their planning and strategy: the backbone of marketing performance success. Oftentimes, plans are living in tools that are disconnected from the rest of the martech stack. This leads to limited visibility into spending and performance. How […]

Making Marketing More Personal, Not Personalized, Presented by Printfection

It’s been a wild couple of years riding the in-person to virtual to in-person rollercoaster. Your customers and prospects are real humans going through the same wild ride, and they are craving connection! Now more than ever, B2B marketers need to design a strategy to connect meaningfully with humans behind the screens. Join this session […]

Who is Your Customer? Capturing (and Maintaining) the Data Points That Matter, Presented by Validity

As B2B marketers, we have a high standard for personalization and data-driven campaigns. But with thousands (even millions) of new data points flowing into your database every day, the potential for “bad data” to de-rail your marketing efforts, muddy your reports, and cloud your view of your ideal customer profile (ICP) has never been higher. […]