It’s 2023, and we’re still debating best practices for email marketing. Whether it’s subject line length, image or text-based creative, how to measure the impact of email, or email authentication, we continue to have conversations—and often conflict—about how to show up in the inbox in a timely, targeted, and relevant way. Join Michael Barber as […]
Read MoreHave you looked at your content creation strategy with fresh eyes? Have you thought about the evolution of your program with a pointed goal of shaking things up? Joe Pulizzi thinks it’s high time. Back at MarketingProfs again after several years, he’ll deliver five fresh content marketing ideas you aren’t yet thinking about—YET! Joe’s insights […]
Read MoreNo matter what the platform says, you probably don’t own the rights in what AI creates for you, and there’s a good chance that several AI companies broke the law when they trained their software. As an IP and internet lawyer, Ruth Carter, Esq. has had a lot of face palms and what-were-they-thinking-?! moments in […]
Read MoreDo your sales meetings leave customers excited or confused? Do your sales reps focus on features or compelling reasons to buy? Join April Dunford to get a step-by-step framework for building a sales pitch that is differentiating, compelling, and most importantly, gets you business. This talk will show before-and-after examples from Help Scout, Postman, and […]
Read MoreSERP (Search Engine Results Page) analysis is the strategic exploration of content appearing towards the top of the Google search results. It’s a powerful process for SEO insights, yet one of the most commonly ignored SEO practices. By reviewing hundreds of SERP data points for any given query, you can reverse engineer the SERP to […]
Read MoreOur marketing and journalism educations taught us the craft of writing, storytelling, research, and editing. We’ve honed our abilities, found our voice, and built our consistent presence. Then generative AI comes knocking, and our world turns upside down. How do we take advantage of what artificial intelligence has to offer us while still maintaining the […]
Read MoreEvery day, behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically—relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy. To make your marketing messages persuade people to act, […]
Read MoreHow can we use a customer-obsessed marketing framework to drive business growth? This session will focus on embracing a customer-centric philosophy using account-based marketing strategies, as well as fit and intent data, to drive revenue. We will explore why customer obsession is key to growing revenue faster, and why outdated customer insights inhibit business growth. […]
Read MoreIs digital transformation dead? Considering global spend on digital transformation is expected to hit $6.8 trillion this year, it seems that digital transformation is alive and kicking. However, transformation isn’t enough. It’s time for organizations to rethink what transformation means and focus on digital evolution instead. If we say we are transforming, that implies there’s […]
Read MoreThe ability for marketers to show how their efforts drive revenue for their organizations has fueled a bewildering number of different attribution models. First touch, last touch, sourced, U-shape, W-shape—all terms that are readily bandied about but not always specifically defined. Tish Millsap will teach you about not only each of these model types but […]
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