Jay Schwedelson returns with all NEW email best practices to cut through the noise and capture attention with real, actionable data insights from the last 60 days. From how to increase open rates with a few easy tweaks to how to get more responses on email offers, Jay will deep dive into what’s proven to […]
Read MoreAs a marketing professional, sometimes it feels as if it’s hard to get your voice heard when you’re not in a leadership position. How do you get those in positions above you or colleagues in different departments to understand the challenges of your role or the project you’re undertaking? If there is a tough work […]
Read MoreYou may have a wonderfully organized and logical sales funnel that moves the customer from awareness to purchase. Sometimes, though, journeys don’t go as planned. Customers may veer off your chosen route, start questioning their decision, re-evaluate their requirements, or even be tempted to travel elsewhere. They may do this without you even knowing. Join […]
Read MoreThe singularity, a term coined by mathematician John von Neumann and popularized by Ray Kurzweil, is when artificial intelligence growth becomes uncontrollable and irreversible, resulting in dramatic changes to human civilization. For marketers, with the advent of large language models and generative AI, the singularity is here. From marketing automation tools beginning to guess what […]
Read MoreIt doesn’t matter if you sell peanuts or planes, 95% of customers buy based on EMOTION. But when you look at most branded content on social media, all you see is boring content created using clichés and facts. Join Brooke Sellas, author of Conversations that Connect, to discover how to mine your social media conversations […]
Read MoreB2B organizations are increasingly integrating social purpose into their brand strategies to leverage the upside of positive financial returns. Organizations grapple with how to move from merely having a statement of purpose to putting that purpose into action. Join Jacqueline Babb to learn the value of brand purpose for B2B companies and how to move […]
Read MoreJoin Mark W. Schaefer for an eye-opening look at how community is the most overlooked brand marketing strategy in history. He’ll share why community is some of the only marketing that stands out in a streaming world. And how, in fact, it’s the only marketing our customers actually embrace. It is marketing that heals. In […]
Read MoreAs we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI are all around us. But the way to rise up is not artificial. It is a hybrid of humanity and technology that can effectively attract, engage, and influence prospects to become our customers. But what […]
Read MoreEven if your business is strong, your customers are getting nervous. Economic uncertainty, massive layoffs in the tech sector, and energy prices that remain high have buyers bracing for a recession. Join Samantha Stone to discuss the five actions you should take now to ready your business to survive the ups and downs that are […]
Read MoreLooking to create a landing page that lands? Or a completely kickass email? Learn the framework for making sure you have the top 10 essential design considerations for a campaign that converts! Join Pierce Ujjainwalla, career marketer and CEO of Knak, who has spent his professional life understanding the keys to success for email marketing […]
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