Join Stephanie Ristow to learn about the most challenging (and internally tumultuous) phase of a prospect lifecycle for a marketer: turning marketing qualified leads into valid sales opportunities. Stephanie will walk you through how to evaluate where your leads are in the funnel, what milestones make sense for your business, and how to create a […]
Read MoreDon’t get lost in the AI hype! Join Shashi Bellamkonda to learn how to cut through the noise with a clear, strategic framework for leveraging AI in your marketing efforts. Explore beyond ChatGPT to the full spectrum of AI capabilities, from analytics and prediction to content generation. Shashi will help you discover how to identify […]
Read MoreWith the rise of AI tools in marketing, many of us are asking how AI can make our marketing work more efficient and provide deeper insights into our data. Janet Driscoll Miller will demonstrate how you can streamline your marketing reports using automation and AI tools, freeing up more time for deeper analysis. Janet will […]
Read MoreWondering how to effectively present marketing results to company leadership and board members in a way that resonates? Katie Roudabush will share the key to translating marketing successes into a language non-marketers understand, including choosing the right data points and crafting a compelling narrative for CEOs, CFOs, and board members. Join Katie to discover how […]
Read MoreJoin Mariah Bliss to explore the emerging field of performance copywriting—highlighting how it combines the art of persuasive storytelling with the science of testing, analytics, and channel optimization. Mariah will show you how to apply performance copywriting best practices to improve channel performance while avoiding common pitfalls, as well as how to communicate results to […]
Read MoreWhether you’re a fan of reality TV or just a devotee of standout B2B content marketing, Ahava Leibtag will be merging pop culture savvy with content marketing expertise. Using the plot twists and turns of Love Is Blind (seriously), Ahava will reveal how to rethink the linear buying strategy we’ve all been taught is real, […]
Read MoreAI is transforming B2B marketing, but success starts with your team, strategy, and processes—not just the technology. In this action-packed session, Katie Robbert will unveil the 5P Framework—a proven method to prepare your organization for AI-driven growth. You’ll discover practical, no-fluff techniques to align your team, overcome resistance to change, and build scalable processes that […]
Read MoreWhat’s the difference between brands that simply survive and those that truly transcend? It’s not the product, the tech stack, or the latest growth hack—it’s a mindset. 3x founder and 20-year B2B brand-builder Lindsay Tjepkema will share the mindset of the world’s most legendary B2B brands, and her proven method that will help you transcend, […]
Read MoreAchieving buy-in for your content strategy is a huge achievement, but on its own, it won’t give your teams the guidance they need to bring it to life. In this session, Erika Heald will break down the essential elements of a content governance framework that empowers content creators across the organization. Erika will share how […]
Read MoreDoes the pressure of creating hyper-personalized content across multiple channels ever feel like you need an army of marketers to truly do it well? You’re not alone. But you can position your team and use your technology stack to achieve hyper-personalized and targeted communication that makes your audience feel like you’re talking directly to them. […]
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