MarketingProfs B2B Forum 2021

Michael Johnson

Partnerships Development Manager | Page One Power

@pageonepower
Michael has been in the SEO industry for over eight years. He's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from small businesses to Fortune 500 brands. As sales nanager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.
Michael Johnson

Shira Abel

CEO | Hunter & Bard

@shiraabel
Shira is the CEO of Hunter & Bard, an award-winning marketing agency that focuses on account-based marketing for science and engineering driven organizations that sell to enterprise. She’s been a Fellow at Berkeley, teaching marketing for technologists in the SCET school at CAL, a professor of Startup Marketing at Tel Aviv-Jaffa University, and a speaker at conferences worldwide. Her favorite two words are ‘closed-win’.
Shira Abel

Kate Adams

Senior Vice President of Marketing | Validity

@kadams24
As SVP of Marketing, Kate leads all of Validity’s marketing efforts. Prior to Validity, Kate was vice president of Marketing at Drift. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products. Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement.
Kate Adams

Ardath Albee

CEO | Marketing Interactions

@ardath421
Ardath helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. She is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
Ardath Albee

Brian Bui

Director of Marketing | Directive

@DirectiveAgency
Brian is the director of marketing at Directive, an award-winning performance marketing agency for software companies. Prior to leading Directive's marketing efforts, Brian was consulting with top public and private B2B SaaS companies such as Xactly, SentinelOne, and Cherwell, to help grow their revenue from marketing. Since taking over the in-house marketing team, Brian has helped Directive double its revenue from new business opportunities in less than 12 months. Brian hosts an online video series called Directive R&D, where he shares his campaign findings from managing over $1.8M per year in research in development for testing new growth strategies for B2B SaaS companies.
Brian Bui

Sydni Craig-Hart

CEO | Smart Simple Marketing

@SydniCraigHart
Sydni is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 10,200 small businesses in 79 different industries, has been helping companies to drive engagement with small, minority- and women-owned businesses. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, be sure to speak with Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn, and more.
Sydni Craig-Hart

Andy Crestodina

Co-Founder and CMO | Orbit Media Studios, Inc.

@crestodina
Andy is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy’s provided guidance to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs, and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics.
Andy Crestodina

Juntae Delane

Founder & Chief Strategist | Digital Delane

@JuntaeDeLane
Juntae is a sought-after strategist, thought-leader, and influencer. He is the founder & chief strategist at Digital Delane, a full-service digital agency, the founder of Digital Branding Institute. He is often noted as a Top Social Media and Content Marketing Influencer and has spoken around the world advancing the practice of digital branding. If you can’t catch him on stage or online, you can probably find him at the gym, doing his 1,000th push-up. #notreally
Juntae Delane

Pam Didner

Author, Speaker | B2B Tech Marketing Consultant

@pamdidner
Pam is a marketing consultant, writer, speaker, and author of two books: Global Content Marketing and Effective Sales Enablement. Her forte is creating successful global marketing plans that meet local marketing and sales team’s needs. She also specializes in sales, marketing, and internal/external communications consulting, keynote presentations, corporate training, and workshops. She contributes articles to the Guardian, Content Marketing Institute, and more.
Pam Didner

Janet Driscoll Miller

President and CEO | Marketing Mojo

@janetdmiller
Janet is the president and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. With over 25 years of marketing experience, she specializes in data and analytics, SEO, and digital advertising. She has helped companies from small businesses to large corporations fix their analytics issues. Janet is Google Analytics certified.
Janet Driscoll Miller

Jack Foster

VP, Global Demand Generation & Marketing Ops | Momentive (formerly SurveyMonkey)

Jack leads the Global Demand Generation and Marketing Operations team responsible for driving growth for Momentive’s (formerly SurveyMonkey) portfolio of enterprise solutions. Her team delivers business impact through integrated marketing campaigns across the marketing and sales funnel, and focuses on MarTech strategy, process optimization, and marketing analytics. Prior to Momentive, Jack built and led the demand generation and marketing operations team at Lever, a high-growth Saas startup transforming the talent acquisition space, and she held marketing leadership positions during her time at ARCserve and CA Technologies.
Jack Foster

Randy Frisch

CMO, President, Co Founder | Uberflip

@randyfrisch
Randy is CMO and co-founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and focus on the experience. Randy is also the host of The Marketer's Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).
Randy Frisch

Oli Gardner

Co-founder | Unbounce

@oligardner
Perpetually pissed off by sh**ty marketing, Unbounce co-founder Oli Gardner is obsessed with identifying and reversing bad marketing practices. His disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, and UX to create a more delightful experience for marketers and customers alike. He was recently named "The world’s most brilliant marketing mind" by his 2yr old son Hendrix, who knows nothing about marketing.
Oli Gardner

Dan Gliatta

Founder | Cargo

@cargodan
Dan is the founder and chief growth officer of Cargo, a full-service marketing and advertising agency that specializes in helping big brands connect with small businesses. He is an expert in the Business to Small Business space coining the term B2SB Marketing®. Dan's 25+ year marketing career includes working with major brands like Lenovo, RBC, NASCAR, Verizon Wireless, 3M, Michelin, Intel, Daimler, Microsoft, Mercedes-Benz, and others.
Dan Gliatta

Ann Handley

Chief Content Officer | MarketingProfs

@marketingprofs
Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
Ann Handley

Norman Happ

CEO | EZ Texting

@nhapp
Norman has over 25 years of B2B, SaaS, and leadership experience, including 11 years working to optimize customer success at brands like Evernote and Intuit. At EZ Texting, he spearheads growth initiatives, accelerates user adoption, and adds new partnerships, enabling EZ Texting to extend its position as the number one mobile marketing platform for business.
Norman Happ

Erika Heald

Founder | Erika Heald Consulting

@SFerika
Erika has spent the past 20+ years helping B2B technology startups and Fortune 500 organizations define and document content strategy. Her bylined content and presentations are designed to drive lead generation, employee engagement, and customer loyalty through compelling, shareable, and targeted content. As a consultant, she’s helped dozens of companies put their customer front-and-center to share their relatable business transformation story. Prior to founding her consulting firm, Erika led and grew high-performance content marketing teams at technology PR agency Highwire PR, business planning tech unicorn Anaplan, and employee engagement platform Achievers.
Erika Heald

Jenn Herman

Speaker, Consultant, Strategist | Jenn's Trends

@jenns_trends
Jenn is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of Instagram for Dummies, Instagram for Business for Dummies, and Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy.
Jenn Herman

Carlos Hidalgo

Founder and CEO | VisumCx

@cahidalgo
Carlos is founder and CEO of VisumCx, a customer experience strategy firm. He has over 20 years of experience working with B2B organizations in delivering multi-channel customer experiences. Carlos is widely recognized for his expertise and as an international speaker on how organizations need to transform to meet the needs of their customers and buyers. He is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last six years, and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.”
Carlos Hidalgo

Stacey Holsinger

Owner | Steel Toe Communications

As a digital marketing leader in the A/E/C industry and owner of Steel Toe Communications, LLC, Stacey has over 15+ years of experience helping small and medium contractors compete with larger regional and national firms. Her award-winning marketing campaigns helped grow Shapiro & Duncan, Inc, a large mechanical firm in the DC region, from $60M to $132M in annual revenues. Now as a marketing consultant, she works to be a trusted resource for contractors who want to showcase their work, establish credibility in the industry, build company culture, and attract the right candidates to their organization.
Stacey Holsinger

John Jantsch

Marketing Consultant, Speaker, and Author | Duct Tape Marketing

@ducttape
John is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.
John Jantsch

Mitch Joel

Founder | Six Pixels Group

@mitchjoel
When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch. He has been called “one of North America’s leading visionaries” by Strategy Magazine. Mitch is the founder of Six Pixels Group - an advisory, investing and content producing company that is focused on brands, commerce, community and what’s next. He's also a columnist and journalist for I Heart Radio, Harvard Business Review, and Inc. Magazine. He was also awarded the highly prestigious Top 40 Under 40. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. Prior to founding Six Pixels Group, Mitch spent close to two decades building, running and selling his agency to WPP. Most recently, he was President of Mirum – a global marketing agency operating in 25 countries with close to 3000 employees. Since Covid-19 kicked in, Mitch has delivered over 50 virtual presentations for brands like Google, Walmart, SAP, Sanofi, Canadian Franchise Association, European Startup Festival, and countless others. Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.
Mitch Joel

Shawn Kanungo

Disruption Innovation Strategist |

@ShawnKanungo
Shawn is a globally recognized innovation strategist. He has worked with hundreds of organizations on their journey to digital transformation. He has been on the ground floor leading complex projects incorporating artificial intelligence, robotic process automation, cloud technologies, behavioral economics, human-centered design, and film. He is a Partner with Queen & Rook, where he advises leading organizations and executives on disruptive trends, and invests in early-stage ventures. He previously spent 12 years at Deloitte working closely with leaders to better plan for the opportunities associated with disruptive innovation. Kanungo’s work and interviews have been featured in The Globe & Mail, The Guardian, CBC, and CTV. He has been recognized in Avenue Magazine's “Top 40 Under 40” and Inc's 100 Most Innovative Leaders. In 2021, he was named in Forbes as the “Best Virtual Keynote Speaker I’ve Ever Seen”. His content on innovation has also garnered millions of views, respectively across LinkedIn, TikTok, YouTube & Facebook.
Shawn Kanungo

Bobby Lehew

Chief Content Officer | commonsku

@bobbylehew
Bobby is a passionate storyteller and creative writer who loves to feature real-world success from entrepreneurs who thrive at building distinct brands with unique voices. He is the chief content officer for commonsku, a cloud-based CRM, order management platform, and creative community that empowers entrepreneurs. Bobby crafted the MarketingProfs workshop, “Storytelling: Using the Power of Story to Drive Action” and is a frequent speaker on the topics of marketing and storytelling.
Bobby Lehew

Tyler Lessard

Chief Video Strategist | Vidyard

@tylerlessard
Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing, and video selling. As chief video strategist at Vidyard, he’s spent nearly 10 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. He is also the author of The Visual Sale and frequent speaker.
Tyler Lessard

Ray Lin

Senior Director of Demand Generation | Validity

@raywlin
Ray is the senior director of demand generation at Validity, which helps marketing and sales teams achieve more for their businesses with trustworthy data. Previously, he led demand teams at Gympass and Grubhub and brings over a decade of experience in B2B marketing with an emphasis on enterprise demand gen. He is an advocate for ethical, customer-first marketing that helps businesses grow in a modern buying world.
Ray Lin

Kenda Macdonald

Founder | Automation Ninjas

@_KendaMacdonald
Kenda is a forensic psychology major and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She is an international public speaker, a multi award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain.
Kenda Macdonald

Debbie MacInnis

Professor and Author | University of Southern California - Marshall School of Business

Debbie is the Charles L. and Ramona I. Hilliard professor of business administration and professor of marketing at USC's Marshall School of Business. Based on her numerous academic research awards and publications, she has been named a Fellow of the American Marketing Association, the Society for Consumer Psychology, and the Association for Consumer Research. She’s held editorial positions for the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology. She is co-author of a leading textbook on consumer behavior, several edited volumes, and a book on developing, enhancing, and leveraging brand admiration.
Debbie MacInnis

Steve Mazan

Comedian |

From a U.S. Naval Submarine hundreds of feet beneath the Atlantic to the Ed Sullivan Theater, Steve Mazan has traveled far. After serving during the first Gulf War, Steve traded in his bubblehead badge to be a stand-up comedian. Since then he’s performed on “The Late Show with David Letterman” and won an Emmy writing for ‪Ellen Degeneres’ daytime talk show. But of all Steve's accomplishments, he’s most proud of traveling to Iraq and Afghanistan over a dozen times to perform for the troops.
Steve Mazan

Kaela Mazzola

Product Marketing Manager | Litmus

@KaelaMazzo
Kaela is a product marketing manager at Litmus, where she focuses on empowering the marketing community with technology to supercharge their most dependable channel - email. Kaela brings 8+ years of experience working at global B2B SaaS companies in various roles including product marketing, sales, and education services, and is passionate about representing the voice of the customer.
Kaela Mazzola

Jane Menyo

Head of Customer Marketing | Gong

Jane is the head of customer marketing at Gong, a leading revenue intelligence platform. As a B2B marketing leader she is focused on developing impactful go-to-market strategies, positioning, and campaigns. Prior to Gong, Jane lead solutions marketing for ON24, helping develop a deep understanding of customer interests in order to create meaningful customer experiences.
Jane Menyo

Jon Miller

Chief Product Officer | Demandbase

@jonmiller
Jon is the chief product officer of Demandbase, responsible for delivering Demandbase’s ABM platform and fulfilling its mission of transforming how B2B companies go-to-market. Miller was the co-founder and CEO of Engagio, which was merged with Demandbase in June 2020. Earlier, Miller co-founded and held the position of CMO for Marketo (acquired by Adobe). He was named Most Influential Marketing CEO of the Year in the 2019 Corporate Excellence Awards, B2B Marketing named Jon one of the 10 Most Influential Tech Marketers in the world, and the CMO Institute named him a Top 10 CMO for companies under $250M.
Jon Miller

Liz Moorehead

Editor-in-Chief | IMPACT

@naptownpint
As IMPACT's editor-in-chief, Liz oversees the strategic vision of publishing at IMPACT. This includes on-demand digital sales and marketing training courses, lessons, and certifications for growth-focused business leaders and professionals. Liz is a highly sought-after speaker and educator who is on a one-woman mission to unsuck content creation for everyone. She is also a freelance writer who considers The Godfather (Part I & II) to be her first love language.
Liz Moorehead

Lee Odden

CEO and Co-Founder | TopRank Marketing

@leeodden
Lee is a lightly bearded B2B marketing strategist, world traveler, aspiring runner, and CEO at TopRank Marketing. With roots in PR and the early days of online marketing, his work integrating search, social, content, and influencer marketing has been recognized by the Wall Street Journal, The Economist and Forbes. Over the past 15 years, Lee has evangelized an integrated, customer-centric approach to marketing with 250+ presentations in 18 different countries, authoring a book on Content and SEO called Optimize and blogging over 1.4 million words at marketingblog.com. By combining a "best answer marketing strategy" together with "do well by doing good" values, he's attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, and Dell.
Lee Odden

Christopher S. Penn

Co-Founder | Trust Insights, Inc.

@cspenn
Christopher is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. As chief innovator of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction and Marketing White Belt: Basics for the Digital Marketer.
Christopher S. Penn

Keith Reynold Jennings

Vice President, Community Impact | Jackson Healthcare

@keithjennings
Keith is an executive and writer on a mission to bring lift to people’s work lives. He currently serves as vice president of community impact at Jackson Healthcare. In this role, he is responsible for the organization’s multi-faceted charitable outreach – from deepening external partnerships, to maximizing associate engagement in social impact efforts. This includes advancing the company’s LoveLifts community impact platform, with a special focus on improving access to healthcare and the well-being of young people. A regular columnist and speaker, his research and writing is focused on helping professionals cultivate a deeper understanding of who they are and why they do the work they do.
Keith Reynold Jennings

Katie Robbert

Co-founder, CEO | Trust Insights, Inc.

@katierobbert
Katie is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior and market research and analysis. Prior to co-founding Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries.
Katie Robbert

Robert Rose

Founder, Chief Troublemaker | The Content Advisory

@Robert_Rose
For more than 25 years, Robert has helped B2B marketers tell their story more effectively through digital media. As the founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as NASA, Dell, Hewlett Packard, Microsoft, Schneider Electric, and LinkedIn.
Robert Rose

Dayna Rothman

Chief Marketing Officer | OneLogin

@dayroth
Dayna is the CMO at OneLogin. Previously, Dayna held leadership roles at D2iQ (FKA Mesosphere), Marketo, EverString, BrightFunnel, and SaaStr. She is the author of Lead Generation for Dummies. She has received several marketing honors such as The Top 25 Women in Revenue, Top 20 B2B Startup Marketers to Watch in 2019, Top 40 Marketing Strategists of 2014, and an Expy Content Award nomination.
Dayna Rothman

Jay Schwedelson

President and CEO | Worldata

@worldata
Jay is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the president and CEO of Worldata, making the company a leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters.
Jay Schwedelson

Rachel Siegel

Sr. Director of Platform Experience | MNTN

Rachel is the senior director of Platform Experience at MNTN, where she and her team provide the resources advertisers need to get the most out of Performance TV. She plays a pivotal role in crafting platform strategies and best practices that have helped MNTN advertisers generate billions of dollars in revenue. Through ongoing education initiatives and support, she and her team strive to provide brands the confidence they need to launch successful performance-driven television campaigns.
Rachel Siegel

Bryan Smith

Advanced Technology Marketing Leader | Tennant Company

@boliversmith
Bryan has over 20 years’ experience in B2B sales and marketing in a variety of industries including legal publishing, software, consumer packaged goods, and manufacturing. At Tennant Company, Bryan led marketing for the company’s $600M North American Business Unit and recently moved to R&D leading strategy for Tennant’s advanced technology marketing. Before joining Tennant, Bryan held management roles Thomson Reuters and General Mills.
Bryan Smith

Jeannie Walters

CEO and Founder | Experience Investigators

@jeanniecw
For more than 20 years, Jeannie (CCXP) has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the CEO and Founder of Experience Investigators, a global Customer Experience consulting firm helping companies improve loyalty and retention, employee engagement, and overall customer experience.
Jeannie Walters

Tim Washer

Virtual Emcee and Transformational Leadership Keynote |

@timwasher
Tim spent 20 years at IBM, Cisco, and Accenture while moonlighting as a comedy writer/actor on SNL, Conan, and The Late Show. Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on the Onion Sports Network, Conan, and Last Week Tonight with John Oliver. Tim has written and performed custom PowerPoint Comedy at corporate events for Deloitte, CDC, Google, and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, ADWEEK, and Fast Company. He works with CEOs to use humor to build encouraging, trusting culture in remote-work environments.
Tim Washer

Allen Weiss

Founder and CEO | MarketingProfs

@allenweiss
Allen is the founder of MarketingProfs. Over the years he has worked with high tech companies — including Texas Instruments, Informix, Vanafi, and EMI Music Distribution — to help them position their products . He’s developed a rigorous approach to ensure that positioning is defensive in a competitive environment. Allen is also the founder of Insight4Peace and the Director of Mindful USC. He has taught mindfulness classes for the past 14 years and his “Basics of Mindfulness” class at InsightLA was noted the Best in Los Angeles by Los Angeles Magazine.
Allen Weiss

Nick Westergaard

Chief Strategist and Partner | Brand Driven Digital

@nickwestergaard
Nick is a strategist, speaker, author, and educator. He’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. He’s the author of the books Brand Now and Get Scrappy and host of the On Brand podcast.
Nick Westergaard

Rebecca Whitaker

Content Strategy Manager | Vidyard

@vidyard
Rebecca started her career in film and media where she honed her skills in storytelling and video production. Now, she uses her creative perspective to bring the Vidyard brand to life while helping others succeed with video.
Rebecca Whitaker

Ashley Zeckman

Vice President | Inprela Communications

@azeckman
Ashley is the vice president at Inprela Communications, a storytelling and content strategy firm. In addition to finding innovative ways to showcase the exceptional work of her team, she architects strategy for influencer and content marketing programs designed to drive results for companies in the healthcare, technology and manufacturing sectors. Her background includes expertise in content strategy, influencer marketing and social media.
Ashley Zeckman

Speakers

Keynote Speakers

Oli Gardner

Oli Gardner

Co-founder
Unbounce
@oligardner

Pam Didner

Pam Didner

Author, Speaker
B2B Tech Marketing Consultant
@pamdidner

Keith Reynold Jennings

Keith Reynold Jennings

Vice President, Community Impact
Jackson Healthcare
@keithjennings

Mitch Joel

Mitch Joel

Founder
Six Pixels Group
@mitchjoel

Sydni Craig-Hart

Sydni Craig-Hart

CEO
Smart Simple Marketing
@SydniCraigHart

Shawn Kanungo

Shawn Kanungo

Disruption Innovation Strategist
@ShawnKanungo

Session/Workshop Speakers

Michael Johnson

Partnerships Development Manager
Page One Power
@pageonepower

Shira Abel

CEO
Hunter & Bard
@shiraabel

Kate Adams

Kate Adams

Senior Vice President of Marketing
Validity
@kadams24

Ardath Albee

CEO
Marketing Interactions
@ardath421

Brian Bui

Director of Marketing
Directive
@DirectiveAgency

Sydni Craig-Hart

Sydni Craig-Hart

CEO
Smart Simple Marketing
@SydniCraigHart

Andy Crestodina

Co-Founder and CMO
Orbit Media Studios, Inc.
@crestodina

Juntae Delane

Founder & Chief Strategist
Digital Delane
@JuntaeDeLane

Pam Didner

Pam Didner

Author, Speaker
B2B Tech Marketing Consultant
@pamdidner

Janet Driscoll Miller

President and CEO
Marketing Mojo
@janetdmiller

Jack Foster

Jack Foster

VP, Global Demand Generation & Marketing Ops
Momentive (formerly SurveyMonkey)

Randy Frisch

CMO, President, Co Founder
Uberflip
@randyfrisch

Oli Gardner

Oli Gardner

Co-founder
Unbounce
@oligardner

Ann Handley

Ann Handley

Chief Content Officer
MarketingProfs
@marketingprofs

Norman Happ

CEO
EZ Texting
@nhapp

Erika Heald

Founder
Erika Heald Consulting
@SFerika

Jenn Herman

Speaker, Consultant, Strategist
Jenn's Trends
@jenns_trends

Carlos Hidalgo

Founder and CEO
VisumCx
@cahidalgo

Stacey Holsinger

Owner
Steel Toe Communications

John Jantsch

Marketing Consultant, Speaker, and Author
Duct Tape Marketing
@ducttape

Mitch Joel

Mitch Joel

Founder
Six Pixels Group
@mitchjoel

Shawn Kanungo

Shawn Kanungo

Disruption Innovation Strategist
@ShawnKanungo

Bobby Lehew

Chief Content Officer
commonsku
@bobbylehew

Tyler Lessard

Chief Video Strategist
Vidyard
@tylerlessard

Ray Lin

Ray Lin

Senior Director of Demand Generation
Validity
@raywlin

Kenda Macdonald

Founder
Automation Ninjas
@_KendaMacdonald

Debbie MacInnis

Professor and Author
University of Southern California - Marshall School of Business

Steve Mazan

Comedian

Kaela Mazzola

Product Marketing Manager
Litmus
@KaelaMazzo

Jane Menyo

Head of Customer Marketing
Gong

Jon Miller

Jon Miller

Chief Product Officer
Demandbase
@jonmiller

Liz Moorehead

Editor-in-Chief
IMPACT
@naptownpint

Lee Odden

CEO and Co-Founder
TopRank Marketing
@leeodden

Christopher S. Penn

Co-Founder
Trust Insights, Inc.
@cspenn

Keith Reynold Jennings

Keith Reynold Jennings

Vice President, Community Impact
Jackson Healthcare
@keithjennings

Katie Robbert

Co-founder, CEO
Trust Insights, Inc.
@katierobbert

Robert Rose

Founder, Chief Troublemaker
The Content Advisory
@Robert_Rose

Dayna Rothman

Chief Marketing Officer
OneLogin
@dayroth

Jay Schwedelson

President and CEO
Worldata
@worldata

Rachel Siegel

Sr. Director of Platform Experience
MNTN

Bryan Smith

Advanced Technology Marketing Leader
Tennant Company
@boliversmith

Jeannie Walters

Jeannie Walters

CEO and Founder
Experience Investigators
@jeanniecw

Tim Washer

Virtual Emcee and Transformational Leadership Keynote
@timwasher

Allen Weiss

Founder and CEO
MarketingProfs
@allenweiss

Nick Westergaard

Nick Westergaard

Chief Strategist and Partner
Brand Driven Digital
@nickwestergaard

Rebecca Whitaker

Content Strategy Manager
Vidyard
@vidyard

Ashley Zeckman

Vice President
Inprela Communications
@azeckman

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

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