MarketingProfs B2B Forum 2021

Jennifer Apy

Chief Marketing & Growth Officer | Chief Outsiders

@jenapy
With over 20 years of experience spearheading large marketing initiatives, Jennifer Apy understands how to cultivate and articulate key market insights to guide product development and omni-channel marketing campaigns. Jennifer holds a solid track record for driving metrics-based marketing excellence in deadline-pressured environments for both startups and global organizations.
Jennifer Apy

Shashi Bellamkonda

VP Marketing | Georgetown Univerisy + Leap

@Shashib
Shashi Bellamkonda is a speaker, digital marketing expert, and VP of Marketing at Leap. He is known by many as the “social media swami," and teaches Digital Marketing Strategy and Marketing Analytics at Georgetown University. Shashi is passionate about helping small businesses and has spoken at conferences including SXSW, IABC, PRSA, Mid-Atlantic Summit, MarketingProfs and Affiliate Summit.
Shashi Bellamkonda

Jenn Clauss

Marketing Operations Manager | SparkPost

@jenn_clauss
Jenn Clauss is the Marketing Operations Manager at email optimization platform, SparkPost, where she aligns people, processes, and technology to increase efficiency and drive growth. Her eight years of experience in B2B digital marketing span strategy, execution, and system administration across advertising, email, social media, video, virtual events, and web. Jenn's passionate about using technology to create better processes and experiences for colleagues and customers.
Jenn Clauss

Kait Dell’Erario

Sr. Demand Generation Marketing Manager | Nexthink

Kait Dell'Erario is currently the Sr. Demand Generation Marketing Manager at Nexthink, where she manages the strategy and execution of customer cross-sell and up-sell campaigns. Kait has also worked with other B2B companies such as Aptible, Plex Systems, and Brightcove and has proven success managing integrated campaigns contributing to influenced and closed-won booking goals.
Kait Dell’Erario

Mark Emond

Founder & President | Demand Spring

@mark_dspring
As Demand Spring’s founder and President, Mark Emond has a passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organizations. As an executive and strategic marketing leader, he's advised high growth organizations and Fortune 500 brands such as IBM, Canon, Staples, Four Seasons, BNY Mellon, Fidelity Investments, Rapid7, Iron Mountain and many others.
Mark Emond

Ashley Faus

Content Strategy Lead | Atlassian

@ashleyfaus
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy. She's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs, and currently works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team.
Ashley Faus

Jennifer Fields

Sr. Demand Generation Marketing Manager | Nexthink

Winner of the 2020 B2B Sales & Marketing Innovator Award "Gen Z Trailblazer," Jennifer Fields has spent her career navigating demand generation in B2B companies. She's the Senior Demand Generation Marketing Manager at Nexthink, where she oversees the global prospect campaign strategy and has worked with such companies as Plex Systems, Korn Ferry, Quick Base and Lionbridge.
Jennifer Fields

Amisha Gandhi

SVP Marketing | Tipalti (HQ)

@AmishaGandhi
Amisha Gandhi is the SVP Marketing at Tipalti and Founder of the SAP Global Influencer Marketing Program. Her track record includes storytelling for top global brands, launching new products/categories, C-Level thought leadership, digital content marketing, demand-generation, sponsorships and partner relations, social media programs, leading global and regional cross functional teams, and corporate communications.
Amisha Gandhi

Tony Gnau

Founder & Chief Storytelling Officer | T60 Productions

@t60productions
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. He has created videos for United Airlines, Walgreen’s, US Bank, Goose Island Beer Company, CommonSpirit Health, as well as NBA legend Dwyane Wade.
Tony Gnau

Ann Handley

Chief Content Officer | MarketingProfs

@marketingprofs
Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
Ann Handley

Erika Heald

Founder | Erika Heald Consulting

@SFerika
Erika has spent the past 20+ years helping B2B technology startups and Fortune 500 organizations define and document content strategy. Her bylined content and presentations are designed to drive lead generation, employee engagement, and customer loyalty through compelling, shareable, and targeted content. As a consultant, she’s helped dozens of companies put their customer front-and-center to share their relatable business transformation story. Prior to founding her consulting firm, Erika led and grew high-performance content marketing teams at technology PR agency Highwire PR, business planning tech unicorn Anaplan, and employee engagement platform Achievers.
Erika Heald

Ahava Leibtag

President | Aha Media Group

@ahaval
Ahava Leibtag is the President and owner of Aha Media Group, a content strategy and content marketing consultancy. In 2020, Ahava was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual and is the author of The Digital Crown: Winning at Content on the Web.
Ahava Leibtag

Cliff Lewis

Copy Supervisor | Klick Health

@cliffblewis
Cliff Lewis has played a leading creative role in scores of concepts for branding, industry events and global B2B campaigns. He specializes in sparking creative ideas for complex industries from manufacturing to healthcare. Cliff has worked as an Executive Creative Director and web writer and is currently the Copy Supervisor for Klick, helping life sciences brands to maximize their full market potential.
Cliff Lewis

Michael Loban

CMO | Infotrust

@InfoTrustLLC
Michael Loban is the Chief Growth Officer at InfoTrust and the best-selling co-author of “Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform." Michael takes pride in passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University.
Michael Loban

Kenda Macdonald

Founder | Automation Ninjas

@_KendaMacdonald
Kenda Macdonald is a forensic psychology major, the Demand Generation Consulting Practice Lead at MarketingProfs, and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She's an international public speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best-selling book: Hack The Buyer Brain
Kenda Macdonald

Moni Oloyede

Marketing Operations Specialist |

@MoniOloyede
Moni Oloyede is a Marketing Operations specialist who’s worked with Marketo, Eloqua, HubSpot, and ExactTarget, as well as an award-winner and presenter for both Marketo and Eloqua. Moni focuses her expertise in the area of integrated marketing, especially with establishing digital presence through SEO/SEM, the demand generation process, and website optimization.
Moni Oloyede

Dina Otero

Head of Demand Generation and Growth | Aprimo

@dina3818
Dina is the Head of Demand Generation and Growth at Aprimo. Her team delivers business impact through integrated marketing campaigns across the marketing and sales funnel, and focuses on ABM, MarTech strategy, and marketing analytics. Prior to Aprimo, Dina built the marketing operations infrastructure at Confirmit, which enabled her team to leverage data to create smarter, more personalized experiences.
Dina Otero

Christopher S. Penn

Co-Founder | Trust Insights, Inc.

@cspenn
Christopher is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. As chief innovator of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction and Marketing White Belt: Basics for the Digital Marketer.
Christopher S. Penn

Mallory Pickard

Strategy Director | Centerline Digital

@missmallibu
Mallory Pickard is the Strategy Director for Centerline Digital, a marketing agency based in Raleigh, NC. She consults with Fortune 500 technology companies on the topics she loves most — how to create more intuitive user experiences, behavior-driven marketing strategies, SEO, testing and optimization, and avoiding the plague of B2B industry jargon.
Mallory Pickard

Leslie Poston

Chief Marketing Officer | Austin Data Labs

@leslie
Leslie Poston is the Chief Marketing Officer operating at the intersection of mind, media, tech at Austin Data Labs, an AI company. She leads marketing strategy, content, and public relations at the heart of the global food and beverage, chemical, commodities, and FMCG industries.
Leslie Poston

Lynn Randall

Senior Strategy Director | InVision Communications

@InVisionComm
Lynn Randall is the Senior Strategy Director at InVision, focused on improving the outcomes of communications and event marketing experiences. She extracts stories from data to provide her clients with blueprints for action, and works with clients to create year long messaging and communications plans, unify teams under a collective vision, and supercharge their event engagement. Prior to joining InVision, Lynn ran her own consulting practice and founded and led consulting for the former Business Solutions Group consulting practice at Maritz Travel.
Lynn Randall

Bindu Reddy

CEO | Abacus.ai

@Bindureddy
CEO and co-founder Abacus-AI, ex-GM & creator of AI verticals at AWS, and ex-Googler. Passionate about AI and human behavior, angel investor.
Bindu Reddy

Heather Robson

UX Copywriter |

Heather Robson is a 20-year veteran copywriter. Her focus is on content marketing, email marketing, and user experience copywriting. Her goal is to deepen connections between businesses and their buyers through writing that makes the buyer's journey easy, entertaining, and empathetic.
Heather Robson

Jay Schwedelson

President and CEO | Worldata

@worldata
Jay is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the president and CEO of Worldata, making the company a leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters.
Jay Schwedelson

Brent Simoneaux

Director, Content Marketing & Story Development | Red Hat

@brentsimoneaux
Brent Simoneaux (PhD) is a Director of Content Marketing at Red Hat, an open source software company now part of IBM. He’s the co-creator and executive producer of Command Line Heroes, an award-winning podcast about the history of technology. He was also recently named co-host of Red Hat’s newest podcast: Compiler. His team’s work has been recognized by the Shorty Awards and the Webby Awards. In 2020, they were named Best Tech Podcast by Adweek. Brent’s latest project is a monthly newsletter called Branded Podcast Club. Brent’s latest project is a monthly newsletter called Branded Podcast Club.
Brent Simoneaux

Jen Smith

Chief Marketing Officer and Fractional CMO Practice Lead | MarketingProfs

@jennifersmith4
Jennifer Smith is the chief marketing officer and Fractional CMO practice lead at MarketingProfs. She has spent over 20 years helping B2B marketing teams prove their value to businesses in the financial services, insurance, manufacturing, technology, consulting, and healthcare industries.
Jen Smith

Lauren Teague

Strategy & Content | Convince & Convert

@LaurenTTeague
Lauren Teague is a digital native and marketing strategist. For 15 years, she's navigated through startups, non-profits, event management, consultancies, and professional sports -- including seven seasons as the original voice of @PGATOUR social media. Lauren is powered by collaboration and contributes to Convince & Convert, Brain+Trust Partners, and Sports PR Summit, when not on stage. A real-life minivan driving soccer mom, Lauren is the President of her kids' co-op preschool and co-hosts the Mom Buns Podcast.
Lauren Teague

Scott Trobaugh

Vice President, Creative | Godfrey

@capnskot
Scott Trobaugh is Vice President and Executive Creative Director at Godfrey, an exclusively B2B marketing agency. Applying his design education to the world of business, Scott leads teams in creative problem-solving for top industrial clients with the goal of tethering outlandish ideas to workable business realities.
Scott Trobaugh

Purna Virji

Senior Content Solutions Evangelist | LinkedIn

@purnavirji
Columnist and international speaker Purna Virji is a globally recognized content strategist and Senior Content Solutions Consultant at LinkedIn. She has been named by Adweek on their Young Influentials List, was crowned the Search Personality of the Year by the US Search Awards and was named by PPC Hero as the #1 Most Influential Expert in the world.
Purna Virji

Jeannie Walters

CEO and Founder | Experience Investigators

@jeanniecw
For more than 20 years, Jeannie (CCXP) has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the CEO and Founder of Experience Investigators, a global Customer Experience consulting firm helping companies improve loyalty and retention, employee engagement, and overall customer experience.
Jeannie Walters

Tamsen Webster

Founder & Chief Message Strategist | Find The Red Thread

@tamadear
Having a powerful idea isn’t enough. Your idea has a story, because your idea IS a story—and your audience needs to hear that story before they’ll act. As a professional "Idea Whisperer," Tamsen Webster has combined 20 years in brand and message strategy with 4 years as a TEDx Executive Producer to create The Red Thread®—which helps idea-makers bring their stories and messaging to life.
Tamsen Webster

Allen Weiss

Founder and CEO | MarketingProfs

@allenweiss
Allen is the founder of MarketingProfs. Over the years he has worked with high tech companies — including Texas Instruments, Informix, Vanafi, and EMI Music Distribution — to help them position their products . He’s developed a rigorous approach to ensure that positioning is defensive in a competitive environment. Allen is also the founder of Insight4Peace and the Director of Mindful USC. He has taught mindfulness classes for the past 14 years and his “Basics of Mindfulness” class at InsightLA was noted the Best in Los Angeles by Los Angeles Magazine.
Allen Weiss

Nick Westergaard

Chief Strategist and Partner | Brand Driven Digital

@nickwestergaard
Nick is a strategist, speaker, author, and educator. He’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. He’s the author of the books Brand Now and Get Scrappy and host of the On Brand podcast.
Nick Westergaard

Jonas Woost

Director of Strategy | Pacific Content

@jonaswoost
Jonas Woost is a digital media and entertainment executive with a passion for innovating in the digital content ecosystem. His work has received a number of awards and in 2019 he was named one of BC’s 40 under 40. Between 2015 and 2019, Jonas was the Executive Producer of Original Content & STORYHIVE at TELUS. He helped one of the biggest Canadian telecom companies tell impactful and engaging stories while supporting Western Canada’s community of filmmakers.
Jonas Woost

Speakers

From well known to up and coming, B2B Forum strives to provide you smart, diverse voices in B2B Marketing.

Keynote Speakers

Ann Handley

Ann Handley

Chief Content Officer
MarketingProfs
@marketingprofs

Kenda Macdonald

Founder
Automation Ninjas
@_KendaMacdonald

Jen Smith

Jen Smith

Chief Marketing Officer and Fractional CMO Practice Lead
MarketingProfs
@jennifersmith4

Tamsen Webster

Tamsen Webster

Founder & Chief Message Strategist
Find The Red Thread
@tamadear

Session/Workshop Speakers

Jennifer Apy

Jennifer Apy

Chief Marketing & Growth Officer
Chief Outsiders
@jenapy

Shashi Bellamkonda

Shashi Bellamkonda

VP Marketing
Georgetown Univerisy + Leap
@Shashib

Jenn Clauss

Jenn Clauss

Marketing Operations Manager
SparkPost
@jenn_clauss

Kait Dell' Erario

Kait Dell’Erario

Sr. Demand Generation Marketing Manager
Nexthink

Mark Emond

Mark Emond

Founder & President
Demand Spring
@mark_dspring

Ashley Faus

Ashley Faus

Content Strategy Lead
Atlassian
@ashleyfaus

Jennifer Fields

Jennifer Fields

Sr. Demand Generation Marketing Manager
Nexthink

Amisha Gandhi

Amisha Gandhi

SVP Marketing
Tipalti (HQ)
@AmishaGandhi

Tony Gnau

Tony Gnau

Founder & Chief Storytelling Officer
T60 Productions
@t60productions

Ann Handley

Ann Handley

Chief Content Officer
MarketingProfs
@marketingprofs

Erika Heald

Founder
Erika Heald Consulting
@SFerika

Ahava Liebtag

Ahava Leibtag

President
Aha Media Group
@ahaval

Cliff Lewis

Cliff Lewis

Copy Supervisor
Klick Health
@cliffblewis

Kenda Macdonald

Founder
Automation Ninjas
@_KendaMacdonald

Moni Oloyede

Moni Oloyede

Marketing Operations Specialist
@MoniOloyede

Dina Otero

Dina Otero

Head of Demand Generation and Growth
Aprimo
@dina3818

Christopher S. Penn

Co-Founder
Trust Insights, Inc.
@cspenn

Mallory Pickard

Mallory Pickard

Strategy Director
Centerline Digital
@missmallibu

Leslie Poston

Leslie Poston

Chief Marketing Officer
Austin Data Labs
@leslie

Lynn Randall

Lynn Randall

Senior Strategy Director
InVision Communications
@InVisionComm

Heather Robson

Heather Robson

UX Copywriter

Jay Schwedelson

President and CEO
Worldata
@worldata

Brent Simoneauz

Brent Simoneaux

Director, Content Marketing & Story Development
Red Hat
@brentsimoneaux

Jen Smith

Jen Smith

Chief Marketing Officer and Fractional CMO Practice Lead
MarketingProfs
@jennifersmith4

Lauren Teague

Lauren Teague

Strategy & Content
Convince & Convert
@LaurenTTeague

Scott Trobaugh

Scott Trobaugh

Vice President, Creative
Godfrey
@capnskot

Purna Virji

Purna Virji

Senior Content Solutions Evangelist
LinkedIn
@purnavirji

Jeannie Walters

Jeannie Walters

CEO and Founder
Experience Investigators
@jeanniecw

Tamsen Webster

Tamsen Webster

Founder & Chief Message Strategist
Find The Red Thread
@tamadear

Allen Weiss

Founder and CEO
MarketingProfs
@allenweiss

Nick Westergaard

Nick Westergaard

Chief Strategist and Partner
Brand Driven Digital
@nickwestergaard

Jonas Woost

Jonas Woost

Director of Strategy
Pacific Content
@jonaswoost

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