2026 Program

7:00am-8:15am ET

Breakfast

Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking Activities
Session Topic: Break Time

8:15am-9:30am ET

Opening General Session and Keynotes

Speakers: Ann Handley, Rory Sutherland
Pass Type: All Access Pass, Main Conference Pass
Session Type: Kickoff
Session Topic: Keynote

9:40am-10:10am ET

Refreshment Break and Networking

Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking Activities
Session Topic: Break Time

10:20am-11:05am ET

How to Make Human+AI Workflows Stick: Lessons from Real-World Implementation (Part 2)

Speaker: Liza Adams
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Implementation & Management

10:20am-11:05am ET

Nobody Puts Baby in a Corner: How to Make Your Strategic Thinking Visible

Speaker: Phoenix Harvey
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Career Development

10:20am-11:05am ET

When Everyone’s a Thought Leader, Who Do You Trust? Brand Measurement in B2B Marketing

Speaker: Robert Rose
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

10:20am-11:05am ET

Same Tools, Different Results: The Patterns Behind B2B Marketing Momentum

Speaker: Carly Schrager
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy

10:20am-11:05am ET

From Vibe to Voice Chart: How to Make Your Brand Sound Consistent

Speaker: Erika Heald
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Brand Awareness

11:15am-12:00pm ET

Marketing Forward: How the Next Era of B2B Marketing Moves Beyond Attention Into Intimacy, Intelligence, and Impact

Speaker: Mitch Joel
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy

11:15am-12:00pm ET

The Agentic Shift: Building the Digital Crew That Saves Your Revenue Team From Burnout

Speaker: Mike Allton
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Implementation & Management

11:15am-12:00pm ET

Teaching as a Growth Strategy

Speaker: Dayana Kibilds
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Demand Generation & Growth

11:15am-12:00pm ET

Lost in the Funnel: How to Solve Your Funnel Measurement Mystery

Speaker: Tish Millsap
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement, Attribution, & ROI, Revenue Operations

11:15am-12:00pm ET

From Entertainment to Real Revenue: How to Prove In-Person Events Drives Sales

Speaker: Valerie Bihet
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement, Attribution, & ROI

12:10pm-12:50pm ET

Lunch

Pass Type: All Access Pass, Main Conference Pass
Session Type: Lunchtime Activity
Session Topic: Break Time

12:50pm-1:15pm ET

Luncheon Keynote with Influ2

Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

1:25pm-1:55pm ET

Coffee and Dessert Break

Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking Activities
Session Topic: Break Time

2:00pm-2:30pm ET

An Amazing Session Sponsored by Mobly

Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

2:00pm-2:30pm ET

An Amazing Session Sponsored by 3rd + Taylor

Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

2:00pm-2:30pm ET

An Amazing Session Sponsored by Multiview

Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

2:00pm-2:30pm ET

An Amazing Session Sponsored by Goldcast

Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

2:40pm-3:25pm ET

Speaking as a Superpower: How to Develop and Deliver Exceptional Presentations That Command Attention and Drive Action

Speaker: Jay Acunzo
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Influencer Marketing, Storytelling

2:40pm-3:25pm ET

From AI Prompts to AI Agents: Stripe’s Playbook for Scaling Marketing Productivity

Speaker: Seth Berman
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Implementation & Management

2:40pm-3:25pm ET

Build Brand Authority and Consistent Leads with a B2B Social Plus Podcast System

Speaker: Katie Brinkley
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Brand Awareness

2:40pm-3:25pm ET

What’s New with AI and Copyright: The Lawyer Is In!

Speaker: Ruth Carter
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation, Legal

2:40pm-3:25pm ET

19 Little-Known Moves That’ll Make You a Marketing Marvel

Speaker: Nancy Harhut
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Brain Science, Demand Generation & Growth

3:30pm-4:00pm ET

Refreshment Break and Networking

Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking Activities
Session Topic: Break Time

4:05pm-4:50pm ET

A Smarter Ideal Customer Profile: How to Identify Your Best Buyers

Speaker: Katie Robbert
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Ideal Customer Profile

4:05pm-4:50pm ET

Stop Chasing Competitors: How to Activate the Competitive Advantage You Already Have

Speaker: Sunny Hunt
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Research, Data, & Insights

4:05pm-4:50pm ET

Your Quiet Leadership Advantage

Speaker: Goldie Chan
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Leadership

4:05pm-4:50pm ET

Becoming a Subject Matter Expert: Managing SMEs in Marketing and Content Projects

Speaker: Jesse Harris
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Product Marketing

4:05pm-4:50pm ET

From Experiments to Infrastructure: How Qualcomm Technologies Built an AI-First Marketing Org

Speaker: Brent Summers
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Tool Selection

5:00pm-5:45pm ET

How Marketers Earn Revenue Credibility: Closing the Communication Loop

Speaker: A. Lee Judge
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

5:00pm-5:45pm ET

From B2B to A2A: Content Strategy for the Agent Economy

Speaker: Brian Piper
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

5:00pm-5:45pm ET

Qualified Buying Groups: The Missing Layer Between Leads and Accounts

Speaker: Drew Smith
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Journeys & Funnels, Marketing Strategy

5:00pm-5:45pm ET

Steal This Framework: The Art of Full-Stack Storytelling

Speaker: Samantha Rideout
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

5:00pm-5:45pm ET

The Executive Buy-In Playbook: Getting CEOs, CFOs, and CROs to Say “Yes” to Your Marketing Program

Speaker: Katie Roudabush
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Stakeholder Buy-In

5:45pm-7:30pm ET

Sponsor Reception Party

Pass Type: All Access Pass, Main Conference Pass
Session Type: Shenanigans
Session Topic: Networking & Fun

6:45am-7:30am ET

Yoga

Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Networking & Fun

6:45am-7:45am ET

Fun Run

Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Networking & Fun

7:00am-8:30am ET

Breakfast

Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking Activities
Session Topic: Break Time

8:30am-9:15am ET

The Imperative of Joy: How Smart Brands Create Connection When Everything Else Is Copyable

Speaker: Lianna Patch
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Brand Awareness

8:30am-9:15am ET

The Multi-Channel Orchestration Playbook: How to Build Demand Gen Programs That Actually Drive Revenue

Speaker: Dina Otero
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Demand Generation & Growth

8:30am-9:15am ET

Paying Your Dues in the Age of AI: How the Next Generation Learns the Ropes

Speaker: Jim Sterne
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Leadership

8:30am-9:15am ET

Zero-Click Marketing: How to Win When Fewer People Click

Speaker: Amanda Natividad
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

8:30am-9:15am ET

From Chaos to Clarity: Building B2B Demand When Your Market, Stakeholders, and Strategy Are Still Taking Shape

Speaker: Erin Walker
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy

9:20am-9:50am ET

Refreshment Break and Networking

Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking Activities
Session Topic: Break Time

10:00am-10:45am ET

The Three Principles of Storytelling Innovation

Speaker: Joe Lazer
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

10:00am-10:45am ET

Public Conversations, Private Risk: The New Rules of Social Care for Regulated B2B Brands

Speaker: Brooke Sellas
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Retention, Marketing Strategy

10:00am-10:45am ET

Beyond the Prompts: Five Ways Technology Rewires Your Customers

Speaker: Mark Schaefer
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI

10:00am-10:45am ET

AI-Forward, Not AI-Foolish: Why Less Content Is Driving More Pipeline

Speaker: Wil Reynolds
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

10:00am-10:45am ET

Start Building a B2B Video Engine: How High-Performing Teams Drive Real Results

Speaker: Tony Gnau
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Video/Visual Marketing

11:35am-12:15pm ET

Lunch

Pass Type: All Access Pass, Main Conference Pass
Session Type: Lunchtime Activity
Session Topic: Break Time

12:15pm-12:45pm ET

Luncheon Keynote

Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

12:55pm-1:25pm ET

Coffee and Dessert Break

Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking Activities
Session Topic: Break Time

1:30pm-2:15pm ET

How to Keep Your Marketing Budget When Your CFO Comes Knocking

Speaker: Tarah Neujahr
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement, Attribution, & ROI

1:30pm-2:15pm ET

Build, Deploy, Delegate: The Marketer’s Practical Path to Agentic AI

Speaker: Christopher Penn
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Implementation & Management

1:30pm-2:15pm ET

LinkedIn Video Strategy for B2B Marketers: A Simple Framework for Visibility, Trust, and Leads

Speaker: Louise Brogan
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Video/Visual Marketing

1:30pm-2:15pm ET

Content Is Data: How Structure, Schema, and GEO Drive Modern Search

Speaker: Ahava Leibtag
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Search Optimization

1:30pm-2:15pm ET

Pipeline Mapping: The Missing Step in Your B2B Marketing Plan

Speaker: Stephanie Ristow
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Demand Generation & Growth

2:25pm-3:10pm ET

The Metrics Gap: Leading With Data

Speaker: Jesse Ringer
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Data/Analytics

2:25pm-3:10pm ET

Your Content Calendar Is Full—So Why Does the Content Feel Empty?

Speaker: Melanie Deziel
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing, Content Operations

2:25pm-3:10pm ET

4 Steps to Build a Solid Marketing Foundation

Speaker: Megan Pratt
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning, Marketing Strategy

2:25pm-3:10pm ET

Orchestrating Influence: Building the Right Mix of Voices, Channels, and Trust in Influencer Marketing

Speaker: Ashley Zeckman
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Influencer Marketing

2:25pm-3:10pm ET

How to Move From Stuck to Thriving: The Keys to Changing Your Life

Speaker: Carlos Hidalgo
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Leadership

3:15pm-3:50pm ET

Refreshment Break and Networking

Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking Activities
Session Topic: Break Time

4:00pm-4:45pm ET

Better Together: Turning Demand and Content Into a High-Impact Marketing Duo

Speakers: Sabina Iyengar, Corrie Mieszczak
Pass Type: All Access Pass, Main Conference Pass
Session Topic: Customer Journeys & Funnels, Marketing Strategy

4:00pm-4:45pm ET

From Reactive to Resilient: Optimizing Marketing Systems Under Pressure

Speaker: Lorrie Thomas
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Optimization, Marketing Strategy

4:00pm-4:45pm ET

The Lost Art of Writing: Human-Led Content at Scale

Speaker: Donna Mostrom
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation, Writing

4:00pm-4:45pm ET

From Execution to Architecture: How Marketing Operations Becomes a Strategic Advantage

Speaker: Mike Rizzo
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Go-To-Market Strategy

4:45pm-5:30pm ET

Closing Remarks and Keynote

Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

8:00am-2:30pm ET

Build a 2027 Marketing Plan That Actually Works

Speaker: Pam Didner
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Marketing Planning

8:00am-2:30pm ET

AI for B2B Lead Generation: Frameworks, Prompts, and Custom GPTs

Speaker: Andy Crestodina
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: AI

8:00am-2:30pm ET

Storytelling: Using the Power of Story to Persuade

Speaker: Bobby Lehew
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Storytelling

8:00am-2:30pm ET

Data to Decisions: AI-Powered Measurement and Analysis

Speaker: Zontee Hou
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: AI & Data/Analytics

8:00am-2:30pm ET

Beyond the Funnel: Mapping the Chaotic Reality of the B2B Buyer Journey

Speaker: Paul Ince
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Customer Journeys & Funnels