MarketingProfs B2B Forum 2023

2023 Program

Plan your days at B2B Forum! Pay special attention to what pass types are required for sessions so you pick the right pass when you register.

October 4 is a pre-conference workshop day for All-Access Pass holders.
We also kick off welcome activities for all attendees in the evening on October 4.

October 5-6 are main conference days, including fun off-the-clock antics.

New sessions are still being added! Website updates happen every Wednesday.

Pre-Conference Workshops and Activities

9:00am-3:30pm ET

Using Content Marketing and SEO to Fill Your Pipeline

Speaker: Andy Crestodina
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Content Marketing

9:00am-3:30pm ET

Demand Gen: Score, Plan, Convert

Speaker: Kenda Macdonald
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Demand Generation

9:00am-3:30pm ET

Email Marketing Rules: Modernize Email and Build Relationships

Speaker: Chad White
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Email Marketing

9:00am-3:30pm ET

How to Build a Successful GTM Marketing Plan

Speaker: Pam Didner
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Go-To-Market Strategy

9:00am-3:30pm ET

Marketing Strategy: Benefits, Relationships, Competitors

Speaker: Allen Weiss
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Strategy and Planning

5:00pm-6:00pm ET

Breaking the B2B Ice


Pass Type: All Access Pass, Conference Only Pass
Session Type: After Hours Activities

6:00pm-8:30pm ET

Welcome Reception


Pass Type: All Access Pass, Conference Only Pass
Session Type: After Hours Activities

Main Conference Day 1

7:00am-8:15am ET

Breakfast and Morning Networking Activities


Pass Type: All Access Pass, Conference Only Pass
Session Type: Networking Activities

8:30am-10:15am ET

Opening General Session and Keynote with Nilofer Merchant: The Power of Onlyness

Speaker: Nilofer Merchant
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Keynote
Session Topic: Keynote

10:45am-11:30am ET

Practical ABM Tips for Doing More With Less

Speaker: Jon Miller
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Account Based Marketing (ABM)

10:45am-11:30am ET

10 Steps to Show Content Marketing ROI to Your Boss

Speaker: Michael Brenner
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

11:40am-12:25pm ET

The Simple But Strategic Approach to SEO… and How to Measure It in GA4

Speaker: Andy Crestodina
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: SEO

11:40am-12:25pm ET

Managing the People Who Manage the Machines

Speaker: Katie Robbert
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

11:40am-12:25pm ET

Thought Leadership and Story-Finding: How to Generate a Constant Stream of Story Ideas to Engage Your Audience

Speaker: Rhea Wessel
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Storytelling

11:40am-12:25pm ET

Driving Successful Change in a B2B Marketing Team

Speaker: Tom Swanson
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Change Management

11:40am-12:25pm ET

[Roll Up Your Sleeves] LinkedIn Ads Pitfalls: How to Double Your Ad Performance

Speaker: AJ Wilcox
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Social Media

12:25pm-1:45pm ET

Networking Activity


Pass Type: All Access Pass, Conference Only Pass
Session Type: Networking Activities

12:25pm-1:45pm ET

Lunch


Session Type: Break

1:55pm-2:40pm ET

The Top 10 Things You Need to Know to Design Kickass Emails and Landing Pages, sponsored by Knak

Speaker: Pierce Ujjainwalla
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

2:50pm-3:35pm ET

5 Unconventional Content Marketing Approaches

Speaker: Joe Pulizzi
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

2:50pm-3:35pm ET

Navigating the B2B Inbox—What’s Working and What Isn’t

Speaker: Michael Barber
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

2:50pm-3:35pm ET

The Legal Side of AI

Speakers: Ruth Carter, Lucy Jane Carter
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

2:50pm-3:35pm ET

Recession-Proof Your B2B Marketing Strategy

Speaker: Samantha Stone
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

2:50pm-3:35pm ET

[Roll Up Your Sleeves] Personal Brands: Not Just for Solopreneurs Anymore!

Speaker: Christine Gritmon
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Branding

4:05pm-4:50pm ET

How to Demonstrate Marketing ROI

Speaker: Pam Didner
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

4:05pm-4:50pm ET

6 No-BS Reasons Your Sales Enablement Strategy Sucks

Speaker: George B. Thomas
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Sales Enablement

4:05pm-4:50pm ET

How to Elevate B2B Marketing Results with the Influence Trifecta

Speaker: Lee Odden
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

4:05pm-4:50pm ET

Belonging to the Brand: Why Community Is the Last Great Marketing Strategy

Speaker: Mark Schaefer
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

4:05pm-4:50pm ET

[Roll Up Your Sleeves] 5 Steps For Creating a Truly Useful Content Style Guide That Makes Your Brand Shine

Speaker: Erika Heald
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Content Marketing

4:15pm-5:00pm ET

Ask An Expert


Pass Type: All Access Pass, Conference Only Pass
Session Type: Ask An Expert

5:00pm-5:45pm ET

Activating Purpose in Your Organization

Speaker: Jacqueline Babb
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Branding

5:00pm-5:45pm ET

Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Customer Care

Speaker: Brooke Sellas
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Social Media

5:00pm-5:45pm ET

The Marketing Singularity: How Marketers Should Prepare for AI

Speaker: Christopher S. Penn
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

5:45pm-7:30pm ET

Sponsor Reception


Pass Type: All Access Pass, Conference Only Pass
Session Type: After Hours Activities

Main Conference Day 2

7:00am-8:30am ET

Breakfast and Morning Networking Activities


Pass Type: All Access Pass, Conference Only Pass
Session Type: Networking Activities

7:30am-8:15am ET

Mindfulness Session

Speaker: Allen Weiss
Pass Type: All Access Pass, Conference Only Pass
Session Type: Morning Activities

8:30am-9:15am ET

Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution

Speaker: Wil Reynolds
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

8:30am-9:15am ET

Your Customer Is a Flamingo: Understanding the Many Routes They Take and the Content That Serves Them on Their Journey

Speaker: Paul Ince
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Customer Experience

8:30am-9:15am ET

Lead From Behind: Ways to Lead When You’re Not in Charge

Speaker: Moni Oloyede
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Leadership

8:30am-9:15am ET

All NEW Data-Based Email Marketing Tips for 2023

Speaker: Jay Schwedelson
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

8:30am-9:15am ET

[Roll Up Your Sleeves] Video Strategy: Creating a Plan for B2B Video

Speaker: Tony Gnau
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Visual Marketing

9:25am-10:10am ET

Unraveling the Mystery of Attribution Models

Speaker: Tish Millsap
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Metrics and Measurement

9:25am-10:10am ET

Is Digital Transformation Dead? How to Jump-Start Your Digital Evolution

Speaker: Jill Roberson
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

9:25am-10:10am ET

Pitch Perfect: How to Translate Your Positioning Into a Sales Pitch That Wins Deals

Speaker: April Dunford
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Sales Enablement

11:25am-12:30pm ET

Networking Activity


Pass Type: All Access Pass, Conference Only Pass
Session Type: Networking Activities

11:25am-12:30pm ET

Lunch


Session Type: Break

12:40pm-1:25pm ET

Using Data and AI to Foster Engagement Along the Full Customer Journey

Speaker: Carlos Hidalgo
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

12:40pm-1:25pm ET

Clean Up Your Language

Speaker: Allen Weiss
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

12:40pm-1:25pm ET

Embracing Customer Centricity: The New Rules of Marketing

Speaker: Dina Otero
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

12:40pm-1:25pm ET

Creating a Content Map: Key Audiences, Messaging, and Your Go-To-Market Strategy

Speaker: Stephanie Totty
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

1:35pm-2:20pm ET

Rise of the Internal Influencer

Speakers: Ashley Faus, Devin Bramhall
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

1:35pm-2:20pm ET

Discover the Brain Science That Drives B2B Buyer Behavior

Speaker: Nancy Harhut
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Customer Experience

1:35pm-2:20pm ET

Shifting a Traditional Marketer Mindset in the Time of AI

Speaker: Cathy McPhillips
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

1:35pm-2:20pm ET

Advanced SERP Analysis for 10X SEO Performance

Speaker: Tom Shapiro
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: SEO

3:00pm-3:45pm ET

Closing Keynote


Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Keynote

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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*2023 IN-PERSON 2023 Health & Safety

*2023 IN-PERSON & Online Code of Conduct

 

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