2025 Program

6:45am-7:45am ET

Fun Run

Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Networking & Fun

8:30am-9:30am ET

Opening General Session and Keynote: Superhero Leadership in Uncertain Times

Speakers: Ann Handley, Brett Culp
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

10:20am-11:05am ET

Align, Approve, Amplify: The Content Governance Strategy That Delivers Great Content Every Time

Speaker: Erika Heald
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

10:20am-11:05am ET

A Playground Approach: Building Trust on the Buyer’s Journey

Speaker: Ashley Faus
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Journeys & Funnels

10:20am-11:05am ET

10 Surprising Customer Behavior Triggers You’ll Want to Steal

Speaker: Nancy Harhut
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Writing

10:20am-11:05am ET

From Bland to Brand-Boosting: Creating a B2B Podcast That Actually Works

Speaker: Harry Morton
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

10:20am-11:05am ET

Full-Funnel Thought Leadership: Drive Brand, Demand, and Revenue Outcomes

Speaker: Lee Odden
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Thought Leadership

11:15am-12:00pm ET

IDEAL Content Optimization: A Data-Driven Path to Maximize Your Efforts

Speaker: Brian Piper
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

11:15am-12:00pm ET

The Shared Mindset of Iconic Brands

Speaker: Lindsay Tjepkema
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

11:15am-12:00pm ET

The Conversion Blueprint: Crafting a Marketing Plan That Drives Real Revenue

Speaker: Stephanie Ristow
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

11:15am-12:00pm ET

The Brave Creator: Embracing Fearlessness to Flourish Alongside AI

Speaker: Brian Burkhart
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

11:15am-12:00pm ET

The Full GTM Puzzle: How Growth Marketing Expands Beyond Demand Generation

Speaker: Sabina Iyengar
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

12:50pm-1:15pm ET

[Luncheon Keynote] The Future of Account-Based Marketing Is Contact-Level, Presented by Influ2

Speakers: Dmitri Lisitski, Doug Madey
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Lead Generation & Nurturing

2:00pm-2:30pm ET

Beyond Dashboards: How AI Is Reshaping Marketing Revenue Storytelling, Presented by CaliberMind

Speaker: Eric Westerkamp
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Data/Analytics

2:00pm-2:30pm ET

The Future of Email in 2026, Unfiltered: Email After Hours Live Podcast, Presented by Validity

Speakers: Guy Hanson, Danielle Gallant
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

2:00pm-2:30pm ET

Why Your Leads Are Ghosting You, Presented by Mobly

Speaker: Zach Barney
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

2:00pm-2:30pm ET

Can We Get Back To Real Advertising? Presented by Multiview

Speaker: Yariv Drori
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement & Analytics

2:00pm-2:30pm ET

Practical Ways To Use Video To Unleash B2B Growth, Presented by Vimeo

Speaker: Charlie Ungashick
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Video/Visual Marketing

2:40pm-3:25pm ET

Win the B2B Buyer’s Journey: Mapping Content Strategy to Real Purchase Behaviors

Speaker: Liam Moroney
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

2:40pm-3:25pm ET

Is Love Blind? Crafting Content Relationships That Last

Speaker: Ahava Leibtag
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Journeys & Funnels

2:40pm-3:25pm ET

AI for Smarter Marketing: Easier Said Than Done

Speaker: Shashi Bellamkonda
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:40pm-3:25pm ET

From Skeptic to Ally: How to Win Over Your CFO

Speaker: Tish Millsap
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement & Analytics

2:40pm-3:25pm ET

Stop Guessing: Build Email Sequences That Nurture, Not Annoy

Speaker: Sunny Hunt
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

4:05pm-4:50pm ET

The Content Machine: Scaling Personalization Without the Chaos

Speaker: Carly Schrager
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

4:05pm-4:50pm ET

Driving B2B Growth With AI: A Change Management Blueprint for Marketers

Speaker: Katie Robbert
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

4:05pm-4:50pm ET

Acting on Insights: Creating an Audience-First Marketing Culture

Speaker: Cheri Hulse
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Research

4:05pm-4:50pm ET

Contagiously Exciting Copy: How to Stop Faking It and Start Feeling It

Speaker: Lianna Patch
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Writing

4:05pm-4:50pm ET

Evolve Your Science Content: Storytelling for Technical Audiences

Speakers: Jesse Harris, Shane Hanlon
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

5:00pm-5:45pm ET

Paid Media in a Fragmented World: Navigating New Ad Formats and Emerging Channels

Speaker: Michael Wisby
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Search Marketing

5:00pm-5:45pm ET

Your Website’s on Fire (and Not in a Good Way): 10 Easy Fixes for Big ROI

Speakers: Katie Desmond, Patrick McPhail
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Website & Landing Page Design

5:00pm-5:45pm ET

From MQLs to Meaningful Growth: A New B2B Marketing Playbook for the AI Era

Speaker: Jon Miller
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

5:00pm-5:45pm ET

Damage Report: What’s Legally Changed Since Jan. 20th?

Speaker: Ruth Carter
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

5:00pm-5:45pm ET

Do the Double: Visibility on Social and in Search

Speaker: Rachael Dines
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: SEO

5:45pm-7:30pm ET

Friendsgiving with MarketingProfs

Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun

8:00pm-10:30pm ET

B2B After Dark

Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun

6:45am-7:30am ET

Yoga

Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Networking & Fun

7:00am-8:15am ET

#MPB2B Boston Photo Walk

Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Networking & Fun

8:30am-9:15am ET

Inspiring B2B Marketing Innovation: Fostering a Culture of Creativity

Speaker: Melanie Deziel
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

8:30am-9:15am ET

Punching Above Your Weight: Having an Impact With a Lean (Solo?) Marketing Team

Speaker: Angela Sarno
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

8:30am-9:15am ET

Scaling Success: How to Simplify Email Creation for Exceptional Customer Experiences

Speaker: Sameer Sangal
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

8:30am-9:15am ET

Real-Life Case Study: How a 25-Person Marketing Team Became a Human-AI Powerhouse With 100+ AI Teammates

Speaker: Liza Adams
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

8:30am-9:15am ET

The Brand Benefits Playbook

Speaker: Allen Weiss
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

10:55am-11:25am ET

3 Simple Playbooks to Build Mindshare with Video + AI, Presented by Goldcast

Speaker: Lauren Creedon
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Video/Visual Marketing

10:00am-10:45am ET

We Bet Big on Video, and It’s Finally Paying Off

Speaker: Matthew Davis
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Video/Visual Marketing

10:55am-11:25am ET

Escape the Revenue Generation Maze: How Marketing Can Own 80% of Pipeline to Predictably Hit Goals, presented by 3rd & Taylor

Speaker: Tiffany Nwahiri
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

10:00am-10:45am ET

Learn, Grow, Teach: Upskill Your Team Through Training and Development

Speaker: Mandie Sullivan
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy

10:00am-10:45am ET

Performance Copywriting: How to Combine Storytelling, Testing, and Data to Deliver Results in Any Marketing Channel

Speaker: Mariah Bliss
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Writing

10:00am-10:45am ET

Bridging the Gap: Presenting Marketing Success to Leadership and Boards

Speaker: Katie Roudabush
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: ROI & Buy-In

10:55am-11:25am ET

AI Has Rewritten B2B Social—Here’s How to Win, Presented by Oktopost

Speaker: Max Miller
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

10:00am-10:45am ET

From Complaints to Conversions: Turning Social Media Issues Into Revenue Opportunities

Speaker: Brooke Sellas
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Social Media

10:55am-11:25am ET

Embracing AI for Better Marketing Outcomes: 5 Ways to Use AI to Drive Demand and Revenue, Presented by Asana

Speaker: Neel Patel
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Tool Selection

10:55am-11:25am ET

Rebranded: A Marketer’s Journey Through Merger and Acquisition Shockwaves and Plot Twists, Presented by Knak

Speaker: Ajay Parikh
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

12:15pm-12:45pm ET

Stupider People Have Done It: The Real-World Rules of Modern Marketing (and Life)

Speaker: Jay Schwedelson
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

1:30pm-2:15pm ET

Built for Buy-In: The Fundamentals of Message Design

Speaker: Tamsen Webster
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

1:30pm-2:15pm ET

Avoiding Crashouts, Burnouts, and Blowouts: Practical Strategies for Overcoming 3 Common Go-to-Market Threats

Speaker: Phoenix Harvey
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

1:30pm-2:15pm ET

Don’t Make Me Pull This Car Over: Ending the Marketing, Sales, and, Product Sibling Rivalry

Speaker: Bryan Smith
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

1:30pm-2:15pm ET

Stealing Isn’t a (Marketing) Crime: The B2C Playbook That Will Revive Your B2B Campaigns

Speaker: Jaclyn Freedman
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

1:30pm-2:15pm ET

AI Is Just a Tool—Agility Is What Makes It Work

Speaker: Andrea Fryrear
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:25pm-3:10pm ET

Welcoming Our Robot Collaborators: AI and Creativity in Content Marketing

Speaker: Tess Needham
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:25pm-3:10pm ET

Marketing Reporting Made Easy: Creating Accurate Marketing Reports in Half of the Time

Speaker: Janet Driscoll Miller
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Tool Selection

2:25pm-3:10pm ET

B2B Therapy: The Honest Fix for Broken Influencer Marketing

Speaker: Ashley Zeckman
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Influencer Marketing

2:25pm-3:10pm ET

AI and Copyright: The Risks No One’s Talking About (And How to Keep Your Brand Out of Trouble)

Speaker: Kerry O’Shea Gorgone
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

4:00pm-4:45pm ET

Closing Remarks and Keynotes

Speakers: Ann Handley, Christopher S. Penn, Joe Pulizzi, Kate O’Neill
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

5:00pm-6:00pm ET

BYO Goodbye

Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun