2025 Program

NOTE: This is the program from B2B Forum 2025. Check it out to get a feel for the variety of session topics and speakers you get at B2B Forum.

The program for B2B Forum 2026 will be announced in spring 2026. Register now to save your spot and save big on your ticket! (We have a generous cancelation policy if your plans change.)

MON NOV 17

Pre-Conference Workshops and Activities

TUE NOV 18

Main Conference Day 1

6:45am-7:45am ET

Fun Run

Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Networking & Fun

8:30am-9:30am ET

Opening General Session and Keynote: Superhero Leadership in Uncertain Times

Speakers: Ann Handley, Brett Culp
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

10:20am-11:05am ET

Align, Approve, Amplify: The Content Governance Strategy That Delivers Great Content Every Time

Speaker: Erika Heald
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

10:20am-11:05am ET

A Playground Approach: Building Trust on the Buyer’s Journey

Speaker: Ashley Faus
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Journeys & Funnels

10:20am-11:05am ET

10 Surprising Customer Behavior Triggers You’ll Want to Steal

Speaker: Nancy Harhut
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Writing

10:20am-11:05am ET

From Bland to Brand-Boosting: Creating a B2B Podcast That Actually Works

Speaker: Harry Morton
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

10:20am-11:05am ET

Full-Funnel Thought Leadership: Drive Brand, Demand, and Revenue Outcomes

Speaker: Lee Odden
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Thought Leadership

11:15am-12:00pm ET

IDEAL Content Optimization: A Data-Driven Path to Maximize Your Efforts

Speaker: Brian Piper
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

11:15am-12:00pm ET

The Shared Mindset of Iconic Brands

Speaker: Lindsay Tjepkema
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

11:15am-12:00pm ET

The Conversion Blueprint: Crafting a Marketing Plan That Drives Real Revenue

Speaker: Stephanie Ristow
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

11:15am-12:00pm ET

The Brave Creator: Embracing Fearlessness to Flourish Alongside AI

Speaker: Brian Burkhart
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

11:15am-12:00pm ET

The Full GTM Puzzle: How Growth Marketing Expands Beyond Demand Generation

Speaker: Sabina Iyengar
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

12:50pm-1:15pm ET

[Luncheon Keynote] The Future of Account-Based Marketing Is Contact-Level, Presented by Influ2

Speakers: Dmitri Lisitski, Doug Madey
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Lead Generation & Nurturing

2:00pm-2:30pm ET

Beyond Dashboards: How AI Is Reshaping Marketing Revenue Storytelling, Presented by CaliberMind

Speaker: Eric Westerkamp
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Data/Analytics

2:00pm-2:30pm ET

The Future of Email in 2026, Unfiltered: Email After Hours Live Podcast, Presented by Validity

Speakers: Guy Hanson, Danielle Gallant
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

2:00pm-2:30pm ET

Why Your Leads Are Ghosting You, Presented by Mobly

Speaker: Zach Barney
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

2:00pm-2:30pm ET

Can We Get Back to Real Advertising? Presented by Multiview

Speaker: Yariv Drori
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement & Analytics

2:00pm-2:30pm ET

Practical Ways to Use Video to Unleash B2B Growth, Presented by Vimeo

Speaker: Charlie Ungashick
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Video/Visual Marketing

2:40pm-3:25pm ET

Win the B2B Buyer’s Journey: Mapping Content Strategy to Real Purchase Behaviors

Speaker: Liam Moroney
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

2:40pm-3:25pm ET

Is Love Blind? Crafting Content Relationships That Last

Speaker: Ahava Leibtag
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Journeys & Funnels

2:40pm-3:25pm ET

AI for Smarter Marketing: Easier Said Than Done

Speaker: Shashi Bellamkonda
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:40pm-3:25pm ET

From Skeptic to Ally: How to Win Over Your CFO

Speaker: Tish Millsap
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement & Analytics

2:40pm-3:25pm ET

Stop Guessing: Build Email Sequences That Nurture, Not Annoy

Speaker: Sunny Hunt
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

4:05pm-4:50pm ET

The Content Machine: Scaling Personalization Without the Chaos

Speaker: Carly Schrager
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

4:05pm-4:50pm ET

Driving B2B Growth With AI: A Change Management Blueprint for Marketers

Speaker: Katie Robbert
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

4:05pm-4:50pm ET

Acting on Insights: Creating an Audience-First Marketing Culture

Speaker: Cheri Hulse
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Research

4:05pm-4:50pm ET

Contagiously Exciting Copy: How to Stop Faking It and Start Feeling It

Speaker: Lianna Patch
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Writing

4:05pm-4:50pm ET

Evolve Your Science Content: Storytelling for Technical Audiences

Speakers: Jesse Harris, Shane Hanlon
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

5:00pm-5:45pm ET

Paid Media in a Fragmented World: Navigating New Ad Formats and Emerging Channels

Speaker: Michael Wisby
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Search Marketing

5:00pm-5:45pm ET

Your Website’s on Fire (and Not in a Good Way): 10 Easy Fixes for Big ROI

Speakers: Katie Desmond, Patrick McPhail
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Website & Landing Page Design

5:00pm-5:45pm ET

From MQLs to Meaningful Growth: A New B2B Marketing Playbook for the AI Era

Speaker: Jon Miller
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

5:00pm-5:45pm ET

Damage Report: What’s Legally Changed Since Jan. 20th?

Speaker: Ruth Carter
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

5:00pm-5:45pm ET

Do the Double: Visibility on Social and in Search

Speaker: Rachael Dines
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: SEO

5:45pm-7:30pm ET

Friendsgiving with MarketingProfs

Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun

8:00pm-10:30pm ET

B2B After Dark

Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun

WED NOV 19

Main Conference Day 2

6:45am-7:30am ET

Yoga

Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Networking & Fun

7:00am-8:15am ET

#MPB2B Boston Photo Walk

Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Networking & Fun

8:30am-9:15am ET

Real-Life Case Study: How a 25-Person Marketing Team Became a Human-AI Powerhouse With 100+ AI Teammates

Speaker: Liza Adams
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

8:30am-9:15am ET

The Brand Benefits Playbook

Speaker: Allen Weiss
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

8:30am-9:15am ET

Punching Above Your Weight: Having an Impact With a Lean (Solo?) Marketing Team

Speaker: Angela Sarno
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

8:30am-9:15am ET

Scaling Success: How to Simplify Email Creation for Exceptional Customer Experiences

Speaker: Sameer Sangal
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

8:30am-9:15am ET

Inspiring B2B Marketing Innovation: Fostering a Culture of Creativity

Speaker: Melanie Deziel
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

10:00am-10:45am ET

Performance Copywriting: How to Combine Storytelling, Testing, and Data to Deliver Results in Any Marketing Channel

Speaker: Mariah Bliss
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Writing

10:00am-10:45am ET

Bridging the Gap: Presenting Marketing Success to Leadership and Boards

Speaker: Katie Roudabush
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: ROI & Buy-In

10:00am-10:45am ET

From Complaints to Conversions: Turning Social Media Issues Into Revenue Opportunities

Speaker: Brooke Sellas
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Social Media

10:00am-10:45am ET

Learn, Grow, Teach: Upskill Your Team Through Training and Development

Speaker: Mandie Sullivan
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy

10:00am-10:45am ET

We Bet Big on Video, and It’s Finally Paying Off

Speaker: Alejandro Velandia
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Video/Visual Marketing

10:55am-11:25am ET

Embracing AI for Better Marketing Outcomes: 5 Ways to Use AI to Drive Demand and Revenue, Presented by Asana

Speaker: Seabass Gibson
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Tool Selection

10:55am-11:25am ET

Rebranded: A Marketer’s Journey Through Merger and Acquisition Shockwaves and Plot Twists, Presented by Knak

Speaker: Ajay Parikh
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

10:55am-11:25am ET

3 Simple Playbooks to Build Mindshare With Video + AI, Presented by Goldcast

Speaker: Lauren Creedon
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Video/Visual Marketing

10:55am-11:25am ET

Escape the Revenue Generation Maze: How Marketing Can Own 80% of Pipeline to Predictably Hit Goals, presented by 3rd & Taylor

Speaker: Tiffany Nwahiri
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

10:55am-11:25am ET

AI Has Rewritten B2B Social—Here’s How to Win, Presented by Oktopost

Speaker: Max Miller
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

12:15pm-12:45pm ET

[Luncheon Keynote] Stupider People Have Done It: The Real-World Rules of Modern Marketing (and Life)

Speaker: Jay Schwedelson
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

1:30pm-2:15pm ET

AI Is Just a Tool—Agility Is What Makes It Work

Speaker: Andrea Fryrear
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

1:30pm-2:15pm ET

Built for Buy-In: The Fundamentals of Message Design

Speaker: Tamsen Webster
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

1:30pm-2:15pm ET

Avoiding Crashouts, Burnouts, and Blowouts: Practical Strategies for Overcoming 3 Common Go-to-Market Threats

Speaker: Phoenix Harvey
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

1:30pm-2:15pm ET

Don’t Make Me Pull This Car Over: Ending the Marketing, Sales, and Product Sibling Rivalry

Speaker: Bryan Smith
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

1:30pm-2:15pm ET

Stealing Isn’t a (Marketing) Crime: The B2C Playbook That Will Revive Your B2B Campaigns

Speaker: Jaclyn Freedman
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

2:25pm-3:10pm ET

Marketing Reporting Made Easy: Creating Accurate Marketing Reports in Half of the Time

Speaker: Janet Driscoll Miller
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Tool Selection

2:25pm-3:10pm ET

B2B Therapy: The Honest Fix for Broken Influencer Marketing

Speaker: Ashley Zeckman
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Influencer Marketing

2:25pm-3:10pm ET

Welcoming Our Robot Collaborators: AI and Creativity in Content Marketing

Speaker: Tess Needham
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:25pm-3:10pm ET

AI and Copyright: The Risks No One’s Talking About (and How to Keep Your Brand Out of Trouble)

Speaker: Kerry O’Shea Gorgone
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:25pm-3:10pm ET

Beyond the Trends: Design Principles That Make B2B Emails Work for Everyone

Speaker: Justine Jordan
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

4:00pm-4:45pm ET

Closing Remarks and Keynotes

Speakers: Ann Handley, Christopher S. Penn, Joe Pulizzi, Kate O’Neill
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

5:00pm-6:00pm ET

BYO Goodbye

Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun

Details are subject to change. Site updates are made weekly on Wednesdays.

2025 Program

Pre-Conference Workshops and Activities

9:00am-3:30pm ET

9:00am-3:30pm ET

9:00am-3:30pm ET

9:00am-3:30pm ET

9:00am-3:30pm ET

5:00pm-6:00pm ET

6:00pm-7:30pm ET

Main Conference Day 1

6:45am-7:45am ET

8:30am-9:30am ET

10:20am-11:05am ET

10:20am-11:05am ET

10:20am-11:05am ET

10:20am-11:05am ET

10:20am-11:05am ET

11:15am-12:00pm ET

11:15am-12:00pm ET

11:15am-12:00pm ET

11:15am-12:00pm ET

11:15am-12:00pm ET

12:50pm-1:15pm ET

2:00pm-2:30pm ET

2:00pm-2:30pm ET

2:00pm-2:30pm ET

2:00pm-2:30pm ET

2:00pm-2:30pm ET

2:40pm-3:25pm ET

2:40pm-3:25pm ET

2:40pm-3:25pm ET

2:40pm-3:25pm ET

2:40pm-3:25pm ET

4:05pm-4:50pm ET

4:05pm-4:50pm ET

4:05pm-4:50pm ET

4:05pm-4:50pm ET

4:05pm-4:50pm ET

5:00pm-5:45pm ET

5:00pm-5:45pm ET

5:00pm-5:45pm ET

5:00pm-5:45pm ET

5:00pm-5:45pm ET

5:45pm-7:30pm ET

8:00pm-10:30pm ET

Main Conference Day 2

6:45am-7:30am ET

7:00am-8:15am ET

8:30am-9:15am ET

8:30am-9:15am ET

8:30am-9:15am ET

8:30am-9:15am ET

8:30am-9:15am ET

10:00am-10:45am ET

10:00am-10:45am ET

10:00am-10:45am ET

10:00am-10:45am ET

10:00am-10:45am ET

10:55am-11:25am ET

10:55am-11:25am ET

10:55am-11:25am ET

10:55am-11:25am ET

10:55am-11:25am ET

12:15pm-12:45pm ET

1:30pm-2:15pm ET

1:30pm-2:15pm ET

1:30pm-2:15pm ET

1:30pm-2:15pm ET

1:30pm-2:15pm ET

2:25pm-3:10pm ET

2:25pm-3:10pm ET

2:25pm-3:10pm ET

2:25pm-3:10pm ET

2:25pm-3:10pm ET

4:00pm-4:45pm ET