Presented by Validity
Despite what you may have heard or assumed, email as a B2B marketing channel is NOT dead. On the contrary, many of us have relied on email more than ever over the past 18 months to communicate with customers and grow our businesses.
With email volumes 94% higher than this time last year, now’s the time for innovation and investment in your email program and campaign strategies to cut through the noise and convert your audience into loyal, paying customers.
Join this session for three key lessons B2B marketers can learn from B2C brands on the cutting edge of email innovation.
At the end of this session you will be able to:
- Accurately measure & diagnose email performance
- Identify the differences between “tokenization” and true “personalization”, and how to most effectively leverage intent data to create personalized email messages
- Implement best practices for standing out in a crowded inbox and building brand recognition & trust with your audience