MarketingProfs B2B Forum 2023

2023 Program

Our 2024 program will be coming soon. Use this 2023 program to get a feel for the great topics and speakers you can expect next year!

October 4 was a pre-conference workshop day for All-Access Pass holders.

October 5-6 were main conference days, including fun off-the-clock antics.

Pre-Conference Workshops and Activities

9:00am-3:30pm ET

Using Content Marketing and SEO to Fill Your Pipeline

Speaker: Andy Crestodina
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Content Marketing

9:00am-3:30pm ET

Demand Gen: Score, Plan, Convert

Speaker: Kenda Macdonald
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Demand Generation

9:00am-3:30pm ET

Email Marketing Rules: Modernize Email and Build Relationships

Speaker: Chad White
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Email Marketing

9:00am-3:30pm ET

How to Build a Successful GTM Marketing Plan

Speaker: Pam Didner
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Go-To-Market Strategy

9:00am-3:30pm ET

Marketing Strategy: Benefits, Relationships, Competitors

Speaker: Allen Weiss
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Strategy and Planning

5:00pm-6:00pm ET

Breaking the B2B Ice

Speaker: George B. Thomas
Pass Type: All Access Pass, Conference Only Pass
Session Type: After Hours Activities

6:00pm-8:30pm ET

Welcome Home Party


Pass Type: All Access Pass, Conference Only Pass
Session Type: After Hours Activities

Main Conference Day 1

6:45am-8:15am ET

Breakfast


Pass Type: All Access Pass, Conference Only Pass
Session Type: Morning Activities

7:00am-8:15am ET

Photo Walk with Steve Garfield

Speaker: Steve Garfield
Pass Type: All Access Pass, Conference Only Pass
Session Type: Morning Activities

7:30am-8:15am ET

Expert-Led Roundtables

Speakers: Ahava Leibtag, Allen Weiss, Andy Crestodina, Carlos Hidalgo, Christopher S. Penn, George B. Thomas
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roundtable Discussion
Session Topic: Artificial Intelligence, Sales Enablement, SEO, Strategy and Planning

8:30am-10:15am ET

Opening General Session and Keynotes

Speakers: Ann Handley, Andrew Davis, Christopher S. Penn, Paul Roetzer
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Keynote
Session Topic: Keynote

10:45am-11:30am ET

Practical ABM Tips for Doing More With Less

Speaker: Jon Miller
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Account Based Marketing (ABM)

10:45am-11:30am ET

6 Steps to Show Content Marketing ROI to Your Boss

Speaker: Michael Brenner
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

10:45am-11:30am ET

Plain Language Is Preferred… Even by PhDs

Speaker: Ahava Leibtag
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Demand Generation

10:45am-11:30am ET

How to Power Your B2B Marketing With Generative AI

Speaker: Paul Roetzer
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

10:45am-11:30am ET

[Roll Up Your Sleeves] Creating Content to Bust Biases and Convert

Speaker: Kenda Macdonald
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Demand Generation

11:40am-12:25pm ET

The Simple But Strategic Approach to SEO… And How to Measure It in GA4

Speaker: Andy Crestodina
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: SEO

11:40am-12:25pm ET

Managing the People Who Manage the Machines

Speaker: Katie Robbert
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

11:40am-12:25pm ET

Thought Leadership and Story-Finding: How to Generate a Constant Stream of Story Ideas to Engage Your Audience

Speaker: Rhea Wessel
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Storytelling

11:40am-12:25pm ET

Driving Successful Change in a B2B Marketing Team

Speaker: Tom Swanson
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Change Management

11:40am-12:25pm ET

[Roll Up Your Sleeves] LinkedIn Ads Pitfalls: How to Double Your Ad Performance

Speaker: AJ Wilcox
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Social Media

12:25pm-1:45pm ET

Lunch


Session Type: Break

12:25pm-1:45pm ET

Dine & Doodle: Wake Up Your Visual Brain (No Artistic Talent Required!)

Speaker: Kelly Kingman
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Lunchtime Activity
Session Topic: Visual Marketing

1:55pm-2:40pm ET

The Top 10 Things You Need to Know to Design Kickass Emails and Landing Pages, Presented by Knak

Speaker: Pierce Ujjainwalla
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

1:55pm-2:40pm ET

Real-World AI Use Cases to Accelerate Content and Drive ROI, Presented by Writer

Speaker: Alaura Weaver
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

1:55pm-2:40pm ET

How to Automate Sales and Loyalty Incentives in a Competitive Market, Presented by Tango Card

Speaker: Michael Schroeer
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Sales Enablement

1:55pm-2:40pm ET

497 First-Page Rankings in 7 Weeks: How Pillar-Based Marketing Is Changing SEO, Presented by DemandJump

Speaker: Ryan Brock
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: SEO

2:50pm-3:35pm ET

[Roll Up Your Sleeves] Personal Brands: Not Just for Solopreneurs Anymore!

Speaker: Christine Gritmon
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Branding

2:50pm-3:35pm ET

The Legal Side of AI

Speakers: Ruth Carter, Lucy Jane Carter
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

2:50pm-3:35pm ET

5 Unconventional Content Marketing Approaches

Speaker: Joe Pulizzi
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

2:50pm-3:35pm ET

Navigating the B2B Inbox—What’s Working and What Isn’t

Speaker: Michael Barber
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

2:50pm-3:35pm ET

Unlocking Success: The CASH Framework for Sales and Marketing Harmony

Speaker: A. Lee Judge
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Sales Enablement

4:05pm-4:50pm ET

How to Elevate B2B Marketing Results With the Influence Trifecta

Speaker: Lee Odden
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

4:05pm-4:50pm ET

Belonging to the Brand: Why Community Is the Last Great Marketing Strategy

Speaker: Mark Schaefer
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

4:05pm-4:50pm ET

[Roll Up Your Sleeves] 5 Steps For Creating a Truly Useful Content Style Guide That Makes Your Brand Shine

Speaker: Erika Heald
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Content Marketing

4:05pm-4:50pm ET

How to Demonstrate Marketing ROI

Speaker: Pam Didner
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

4:05pm-4:50pm ET

6 No-BS Reasons Your Sales Enablement Strategy Sucks

Speaker: George B. Thomas
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Sales Enablement

5:00pm-5:45pm ET

Activating Purpose in Your Organization

Speaker: Jacqueline Babb
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Branding

5:00pm-5:45pm ET

Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Customer Care

Speaker: Brooke Sellas
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Social Media

5:00pm-5:45pm ET

The Marketing Singularity: How Marketers Should Prepare for AI

Speaker: Christopher S. Penn
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

5:00pm-5:45pm ET

[Roll-Up Your Sleeves] Mastering the Art of Cultivating an Engaged Private Community: A Step-By-Step Guide

Speaker: Justin Levy
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Influencer Marketing

5:00pm-5:45pm ET

Movin’ On Ops: Improving Content Processes for a More Efficient Team

Speaker: Melanie Deziel
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

5:45pm-7:30pm ET

B2B Carnival of Connections


Pass Type: All Access Pass, Conference Only Pass
Session Type: After Hours Activities

Main Conference Day 2

6:45am-8:15am ET

Breakfast


Pass Type: All Access Pass, Conference Only Pass
Session Type: Morning Activities

6:45am-7:45am ET

Fun Run


Pass Type: All Access Pass, Conference Only Pass
Session Type: Morning Activities

7:30am-8:15am ET

Mindfulness Session

Speaker: Allen Weiss
Pass Type: All Access Pass, Conference Only Pass
Session Type: Morning Activities

7:30am-8:15am ET

Expert-Led Roundtables

Speakers: A. Lee Judge, AJ Wilcox, Christine Gritmon, Dina Otero, Justin Levy, Rhea Wessel
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roundtable Discussion
Session Topic: Branding, Content Marketing, Customer Experience, Storytelling

8:30am-9:15am ET

Your Customer Is a Flamingo: Understanding the Many Routes They Take and the Content That Serves Them on Their Journey

Speaker: Paul Ince
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Customer Experience

8:30am-9:15am ET

Lead From Behind: Ways to Lead When You’re Not in Charge

Speaker: Moni Oloyede
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Leadership

8:30am-9:15am ET

All NEW Data-Based Email Marketing Tips for 2023

Speaker: Jay Schwedelson
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

8:30am-9:15am ET

[Roll Up Your Sleeves] Video Strategy: Creating a Plan for B2B Video Success

Speaker: Tony Gnau
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Visual Marketing

8:30am-9:15am ET

Houston, We Have a Landing Page Problem—And ChatGPT Might Be the Solution

Speaker: Wil Reynolds
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

9:25am-10:10am ET

Recession-Proof Your B2B Marketing Strategy

Speaker: Samantha Stone
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

9:25am-10:10am ET

Unraveling the Mystery of Attribution Models

Speaker: Tish Millsap
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Metrics and Measurement

9:25am-10:10am ET

Is Digital Transformation Dead? How to Jump-Start Your Digital Evolution

Speaker: Jill Roberson
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

9:25am-10:10am ET

Pitch Perfect: How to Translate Your Positioning Into a Sales Pitch That Wins Deals

Speaker: April Dunford
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Sales Enablement

9:25am-10:10am ET

[Roll Up Your Sleeves] Cut the BS: B2B Influencer Marketing Strategies That Actually Work

Speaker: Ashley Zeckman
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Influencer Marketing

10:40am-11:25am ET

Stop Telling Stories! Create Brand Conversations That Actually Convert, Presented by The Brand Trifecta

Speaker: Kate DiLeo
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Branding

10:40am-11:25am ET

Nurturing Brand Loyalty: The Art of Building a B2B Community With Events, Presented by Cvent

Speaker: Elizabeth Powell
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Branding

10:40am-11:25am ET

Fresh Take: Webinars as a Pipeline Accelerator, Presented by Hubilo

Speakers: Laura Ramos, Erik Newton, Kathleen Timbol-Abdeen
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Event Marketing

10:40am-11:25am ET

Preparing For the Next Generation of B2B Marketing-Driven Experiences, Presented by Demand Spring

Speaker: Matt Roberts
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

11:25am-12:30pm ET

B2B Bingo Break

Speaker: George B. Thomas
Pass Type: All Access Pass, Conference Only Pass
Session Type: Networking Activities

11:25am-12:30pm ET

Lunch


Session Type: Break

12:40pm-1:25pm ET

Embracing Customer Centricity: The New Rules of Marketing

Speaker: Dina Otero
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

12:40pm-1:25pm ET

Using Data and AI to Foster Engagement Along the Full Customer Journey

Speaker: Carlos Hidalgo
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

12:40pm-1:25pm ET

Clean Up Your Language

Speaker: Allen Weiss
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

12:40pm-1:25pm ET

Rise of the Internal Influencer

Speakers: Ashley Faus, Devin Bramhall
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

12:40pm-1:25pm ET

[Roll Up Your Sleeves] How to Unlock the Power of a Strong Organic Social Media Strategy

Speaker: Dorien Morin-van Dam
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Social Media

1:35pm-2:20pm ET

Discover the Brain Science That Drives B2B Buyer Behavior

Speaker: Nancy Harhut
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Customer Experience

1:35pm-2:20pm ET

Shifting a Traditional Marketer Mindset in the Time of AI

Speaker: Cathy McPhillips
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

1:35pm-2:20pm ET

Advanced SERP Analysis for 10X SEO Performance

Speaker: Tom Shapiro
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: SEO

1:35pm-2:20pm ET

[Roll Up Your Sleeves] Playing Favorites: Inside the Development Process of Shows (Podcasts and Video) Audiences Adore

Speaker: Jay Acunzo
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Content Marketing

1:35pm-2:20pm ET

Navigating the Labyrinth: Three Steps That Lead Every GTM Strategy and Buyer to Great Content

Speaker: Randy Frisch
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

3:00pm-3:45pm ET

Closing Keynote With Mark Bowden — How to Really Communicate: The Hidden Way You Might Be Undermining Your Ability to Build Trust, Gain Credibility, and Be Irresistibly Likeable

Speaker: Mark Bowden
Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Keynote
Session Topic: Keynote

3:45pm-5:15pm ET

BYO Goodbye


Pass Type: All Access Pass, Conference Only Pass
Session Type: After Hours Activities

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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